As part of Digiseg’s goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie- and ID-free audiences in India and Russia.   With these two countries, Digiseg’s cookieless audience data is now available in 49 locations. All markets use the same standardised audiences, making cross border campaigns [...]

In this exclusive interview, ExchangeWire speaks to ID5 CEO Mathieu Roche to discuss the challenges of identification in the privacy-first era, following the launch of the IdentityCloud platform. What’s the biggest challenge that the industry is facing today? Fragmentation is arguably the [...]

Adsquare, the global audience and location intelligence company, will collaborate with Unified ID 2.0 to offer precision and measurement solutions for programmatic media buyers and publishers. Unified ID 2.0 is a new common currency and connective tissue across digital media for [...]

Nano Interactive, the leading ad tech platform specialising in targeting without the use of personal identifiers, today announces that it is launching Nano LIIFT (Live Intent Identity Free Targeting) following a new partnership with Xandr, providers of programmatic innovation at [...]

ID5, the independent identity solution provider, announces the appointment of media executive Ana Milicevic as adviser and member of its board of directors. Ana Milicevic is an entrepreneur, media executive and digital data innovator who has held key leadership roles across [...]

Eyeota, the leading data partner to global enterprises, announce that its long-standing interoperable and ID-agnostic approach to data has prompted significant  global growth and deepened marketplace relevance over the past year. Among the milestones that testify to Eyeota’s ongoing and [...]

Writing exclusively for ExchangeWire, Bedir Aydemir, Head of Audience and Data, Commercial, News UK and judging panel member for The Wires Global 2021, outlines key immediate challenges the digital advertising industry faces in the post-cookie environment. I’m an optimist when it [...]

Following an article from Eyeota’s Rob Armstrong, written shortly after Google announced a delay to the termination of cookies on Chrome, Kristina Prokop, CEO and co-founder, Eyeota, explains why brands should implement cohort-based onboarding as part of a data-agnostic strategy [...]

Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has released an in-depth report into the strategic options available to telecommunications networks when considering the digital marketing industry opportunity, and what this will mean for the martech [...]

Following last week's announcement from Google that it will delay the final phasing out of the third-party cookie on its Chrome browser to late 2023, ExchangeWire speaks to professionals across the ad tech ecosystem for their initial reaction on the [...]