iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has integrated Azur Games’ expansive mobile game portfolio into its platform through Amazon’s Transparent Ad Marketplace (TAM). The collaboration enhances access for advertisers looking to engage Azur’s massive [...]

Axis, a global programmatic platform that connects advertisers and suppliers, and AdInMo, the pioneering in-game advertising platform, have entered into a partnership to enhance the landscape of programmatic in-game advertising. This collaboration aims to deliver exceptional value to advertisers and [...]

AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, today (October 16th, 2024) published the results of its industry survey* to look at hybrid monetisation trends in free to play mobile games.  The study charts the continued growth [...]

Anzu, the most advanced intrinsic in-game advertising solution, and Cedara, the Carbon Intelligence Platform, have launched a groundbreaking global carbon measurement and compensation solution for intrinsic in-game advertising. This partnership offers advertisers worldwide insights and the option to compensate their [...]

AppHarbr by GeoEdge, a trailblazer in ad quality control, announces its partnership with Voodoo, a global leader in casual games and apps. This collaboration sets new standards in the mobile gaming industry by enhancing the advertising experience for players and [...]

The executive team of Bidstack is happy to share the news of their acquisition of Bidstack Limited and all the operating entities of the Group, from the administrators of Bidstack Group PLC (in administration). The deal sees James Draper, founder [...]

AdInMo, the mobile in-game advertising platform has added audio and rewarded formats to its tech stack so that publishers and advertisers can now reach and monetise players with even more formats from a single ad placement.  The comprehensive InGamePlay SDK gives [...]

In association with StackAdapt In this exclusive article, Berina Colakovic, director of sales APAC, StackAdapt, dives into APAC’s programmatic landscape to explore the trends making the biggest waves. From data privacy regulations for the post-cookie world to mastering multichannel marketing, [...]

Hypercasual to hardcore, the gaming market is experiencing explosive growth. We take a look at what this means for in-game advertising. Gaming is estimated to reach an overall value of $300bn (~£237bn) globally before the decade is out. In the US [...]

In this exclusive Q&A, WeGame2’s Ellie Edwards-Scott, Nina Mackie, and Lisa Menaldo outline the key trends, benefits, and challenges associated with advertising in gaming, and how the format is set to evolve over the year ahead. What are the key industry [...]