Breast cancer awareness charity CoppaFeel! has enlisted the leading UK-based in-game advertising company Admix to help launch the charity’s first foray into gaming, with a highly innovative ‘In-Play’ digital ad campaign running throughout summer 2021.  The campaign will feature CoppaFeel!’s standout [...]

Anzu, which offers the world’s most advanced in-game advertising platform, announced that former Glispa China GM Chen Zeng has been appointed as a strategic partner for China, the world’s largest gaming market. As Anzu looks to capitalise on the Chinese [...]

Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, announces a new partnership with Integral Ad Science (IAS), a global leader in digital ad verification. This integration with IAS makes Admix the only In-Play [...]

Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, and InMobi, the world’s leading independent marketing cloud, announce the official launch of in-game advertising on InMobi Exchange. The partnership will enable brands and agencies across the [...]

A new partnership between leading gaming company Netmarble EMEA and Anzu.io, the world’s most advanced in-game advertising platform, will bring blended in-game ads into Wolfteam, the massively multiplayer online first-person shooter (MMOFPS) PC game on Jupiter engine that is topping [...]

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement [...]

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global [...]

Anzu.io, the world’s most advanced in-game advertising platform, announced today a partnership with Eskimi, a full-stack programmatic and data platform, to increase opportunities for brands to access the exploding gaming market via in-game advertising. The gaming audience has reached over [...]

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within [...]

Anzu.io the world’s most advanced in-game advertising platform, is pleased to announce the appointment of Josh Schmiesing as a strategic advisor. A true global executive, Josh has experience leading brands spanning 65+ countries in the areas of research, marketing, advertising, [...]