NumberEight, the pioneering behavioural intelligence company has integrated with the leading in-game platform Adverty, which has led to McDonald's achieving a remarkable 58% increase in brand preference by promoting their Pokemon Happy Meals through a VOOH in-game billboard campaign, leveraging [...]

AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has hired industry leader, Adam Pattison, as its new product director. Adam joins from Targetspot where he was the Targetplay global head and [...]

In a strategic move set to redefine the landscape of in-game advertising, Adverty, the leading in-play ad platform, proudly announces its extended partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This collaboration solidifies [...]

Bidstack is pleased to announce a new strategic partnership with AtPlay, which will see it act as a reseller for Bidstack’s suite of in-game advertising products in the Nordic market.  Bidstack has been pioneering the in-game advertising industry since 2017 and [...]

We take a look at some of the biggest ad tech trends shaping the landscape in the Middle East and North Africa. With an ad tech industry worth $5.9bn (~£4.74bn) last year, and a forecasted growth of 6.2% in 2024, ultimately [...]

Set to be worth USD$470bn (~£385bn) globally before the decade is out, the gaming industry has surged in both value and popularity. In the US alone, 27% of people spend between 1 and 5 hours gaming each week, with the [...]

In a groundbreaking collaboration that is set to redefine the landscape of mobile in-game advertising, NumberEight, a leading behavioural intelligence company, and Adverty, a pioneer in In-Play advertising, have achieved remarkable success across European markets. This partnership has introduced revolutionary [...]

In this exclusive Q&A live from ATS Singapore 2023, Mark Slade, MD at Digital Turbine discusses how attention has evolved into the hottest metric in ad tech and how the industry is utilising it across mobile, gaming and more. How has [...]

Corporate email skullduggery*, an investment rollercoaster ride set to rival that of Project Exodus, a savage tussle between corporation and competition authority, and Mario. The nexus between video games and advertising has always been one to watch, and no more [...]

Ahead of ATS Singapore 2023, James Rogers, VP brand sales, APAC at Digital Turbine, outlines why the mobile in-game ad format excels at capturing consumers' attention. In the ever-evolving landscape of digital advertising, mobile gaming has emerged as a powerful channel [...]