Adlook is thrilled to announce its partnership with Anzu, the world's most advanced in-game advertising platform. Together, they aim to assist brands and agencies in harnessing the enormous potential of intrinsic in-game advertising through Adlook's next-generation brand growth platform. Thanks to [...]

Anzu, the most advanced intrinsic in-game advertising solution, and Integral Ad Science (IAS), a leading global media measurement and optimisation platform, have announced the launch of the industry’s first solution that measures viewability and invalid traffic (IVT) across 2D and [...]

Equativ, the leading independent ad tech platform, is growing its gaming advertising services. Offering access to quality inventory across premium apps, the company will soon release refined category-targeting options and auction packages, alongside a greater range of formats. This expansion of [...]

On June 13th and 14th, ATS London made a welcome return to Central Hall Westminster. Over 650 delegates enjoyed two days of engaging panel discussions, thought-provoking keynote presentations, and intimate fireside chats. If you missed out, fear not, we’ve summed up [...]

In this contributed article from VideoHeroes, Kike Rodríguez, managing director, details the benefits of building an owned-and-operated gaming portfolio for programmatic advertising to both players and marketers.  Benefits of gaming as an advertising channel First and foremost, gaming attracts millions of users [...]

Lumen Research, the global attention technology company, and the world’s most advanced in-game advertising platform Anzu, have announced the results from an extensive two year study into the impact of attention on digital advertising and gaming. The study, which is the [...]

Bidstack, the technology company pioneering intrinsic in-game advertising, celebrates the one-year anniversary of its partnership with publisher Fingersoft and announces new partnerships with leading driving and racing mobile game studios The Tiny Digital Factory and Fat Cigar Productions Ltd.  Bidstack's technology [...]

Bidstack, the leading in-game advertising and video game monetisation platform, today (May 24th, 2023) announces the appointment of Chris Vincelli as VP of enterprise partnerships.  He will work with existing gaming and programmatic advertising partners while also building new relationships with [...]

In this exclusive byline ahead of ATS London 2023, Mark Slade, VP, brand sales at Digital Turbine, outlines how in-game advertising can be used to attract audiences and build brands. In-game advertising has been proven to reach a wide range of [...]

In honour of International Women’s Day, audience intelligence platform NumberEight and in-game audio pioneer Odeeo are launching a platform dedicated to lifting women in tech (womendontplay.com), a destination to host interviews, resources, and tools for women (and men) in the [...]