Equativ, the leading global independent ad platform today (March 10th, 2023) announced a partnership with Qortex, the pioneer in On-Stream™ video ad decisioning.  The partnership aligns around Equativ’s in-game marketplace powered by Equativ Buyer Connect (EBC), the self-serve digital ad curation [...]

Odeeo, the global audio ads in game platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10bn ad opportunities created. Odeeo connects advertisers to the world’s 2.9bn mobile gamers. [...]

The world’s best-known scale-model toy car brand Hot Wheels (Mattel), worked with Mediabrands Slovakia, Eskimi, a full-stack programmatic advertising platform, and Anzu, the global in-game advertising platform, to launch an intrinsic in-game advertising campaign to promote their Monster Trucks (Trucks [...]

American independent record label EMPIRE partnered with the world’s most advanced in-game advertising platform Anzu.io to reach gamers during the FIFA World Cup with an ad campaign for Afro pop artist Kizz Daniel’s latest single, “Cough”. Kizz Daniel became synonymous with [...]

The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in 3D environments.  The ground-breaking technology works across multiple gaming platforms, including consoles, of which Anzu is the only ad tracking engine [...]

AdInMo, the contextual in-game advertising platform has appointed ad tech gaming evangelist Yasin Dabhelia as its VP of programmatic to lead its global demand strategy.  Yasin brings extensive digital and cross-media advertising experience. He has been part of the growing in-game [...]

As mobile is the dominant channel for in-game advertising by a significant margin, it was perhaps unsurprising that the medium has seen a turbulent year following the rollout of Apple's Do Not Track measures. In this article, experts across the [...]

In today's ExchangeWire digest: Epic Games to pay USD$520m (£427m) FTC settlement; European Commission fires antitrust warning to Meta; and Microsoft files patent for personalised in-game ads. Epic Games to pay USD$520m (£427m) FTC settlement Executives at Epic Games, best known for [...]

Integral Ad Science, a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising platform. The partnership will enable IAS to verify Gadsme ad inventory globally and provide marketers with third-party viewability and invalid [...]

Odeeo, an in-game audio advertising platform, announced a first-of-its-kind integration with Xandr, a global marketplace for premium advertising, to bring in-game audio supply to its Invest DSP customers. The alliance will give Xandr’s advertiser clients access to Odeeo’s exclusive [...]