Anzu.io, the world’s most advanced in-game advertising platform, and Oracle Moat, part of Oracle Advertising and Customer Experience (CX), today announced first-to-market viewability measurement for in-game ads. This means advertisers working with Anzu have access to third-party viewability verifications and [...]

Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics and select Latin American markets. Leading in-game advertising specialist Adverty today announces [...]

APAC advertisers can now run their banner and video ads within AAA console games exclusively via Livewire, thanks to a partnership with Anzu.io The world’s most advanced in-game advertising platform, Anzu, has expanded its exclusive partnership with leading global gametech and [...]

Today, Anzu has become the first in-game advertising company to join Unity's Verified Solutions Partner Programme. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Anzu SDK for Unity is optimised [...]

Bidstack Group PLC, the native in-game advertising group, has announced a new partnership with Xaxis, GroupM’s outcome media specialist. The partnership enables Xaxis to access Bidstack’s extensive portfolio of seamless in-game ad formats and branded experiences. It also provides Xaxis with [...]

Bidstack, the leading in-game advertising platform, has announced an exclusive new partnership with Stork Limited for the popular farming game Goodville. The partnership will see Bidstack’s lightweight SDK integrated into the title allowing ads to be served seamlessly onto banners and [...]

In today's ExchangeWire news digest: Chinese start-ups remove their apps from the Indian market; NBCUniversal sign a global deal with gaming start-up, Anzu; and Magnite purchase Carbon to enhance their publisher-first strategy.   Chinese start-ups follow TikTok’s withdrawal from India A number of [...]

Adverty AB (publ) today announces the release of its SDK 4.0, with support for both 3D and 2D games, whilst providing developers with easier-than-ever access to its multi-patented ad technology for unobtrusive in-game advertising.   The leading in-game platform for advertisers, agencies, [...]

Bidstack, the leading in-game advertising platform, has announced a new and exclusive partnership with mobile game developers Game Tap Studios. The partnership will see Bidstack serve seamless ads into gameplay across three new games, whilst offering brands an additional touchpoint [...]

Former co-founder of in-game advertising company Double Fusion, Guy Ben-dov, returns to his in-game advertising roots in his new appointment as Anzu.io’s EVP, business development, HD Games. Ben-dov was one of the first pioneers of in-game advertising, having headed up Double [...]