In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Teneo buy Asian communications agency; IAS add nine Asian languages to brand safety tool; SpotX want to [...]

Header bidding offers publishers in Asia-Pacific the ability to regain control over ad-decisioning and enables them to provide access to scaled programmatic inventory. There are, however, challenges unique to certain markets in the region that publishers need to look out [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India advertisers still love traditional media; ANZ firms not doing enough for cross-channel marketing; WE make double [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most marketers want to alter attribution model; Japan ad spend hit £44.88bn; IAB AU release Invalid Traffic [...]

How competitive are India's app categories for advertisers and how does the country's smartphone adoption impact the mobile ad landscape? Omri Henkin, ironSource's Southeast Asia and India managing director, explains, in this industry byliner, and highlights challenges new advertisers may [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MobFox establish data points in APAC; GroupM acquire MediaCom India; Light Reaction go to Hong Kong; Postr [...]

With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for ways to better target the right audience and improve customer interaction. They also will need to respond swiftly to market changes, [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia & India to drive APAC ad spend; Smaato eye China growth from Spearhead acquisition; Thai publishers [...]

Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the ad platform can provide. They also need to realise that programmatic is more than a trading [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Spotify APAC tune up programmatic campaigns; Dentsu buy Indian design studio; MEC unveil Wavemaker in China; WPP [...]