×
  • Disney Pulls Plug on the Metaverse; AOP Calls out Publisher Data Misuse

    In today's ExchangeWire news digest: Disney shutters its metaverse unit; the AOP takes a stand against "unscrupulous" tech vendors' use of publisher data; and Gopuff relies on rivals firms to help with deliveries. Disney closes metaverse unit Walt Disney Co. has shuttered [...]

  • Cautious optimism and careful strategy: IPA Bellwether Q4 2022

    IPA’s quarterly Bellwether Report has once again taken the temperature of the ad industry. Up against difficult economic headwinds, Q4 2022’s results show an upbeat, yet understandably cautious attitude, as we begin 2023. The report shows another quarter of marketing budget [...]

  • IPA Bellwether Q3 22: Marketing Budget Growth Slows Amid Economic Turmoil

    A growth slowdown, budget cuts and a downbeat outlook were the headlines from the latest IPA Bellwether report, framing an industry in a subdued mood, and continuing along the path laid out in Q2. The report was one of small adjustments [...]