At the tail end of last year I profiled 17 European ad tech companies that I expect to do big things in 2021. With the exception of one or two, these companies are very much at the start of their [...]

Trust and transparency have long dogged the ad tech industry, with many welcoming the introduction of tighter data legislation and the overhaul of targeting infrastructure as steps towards achieving a more open and honest space. These changes are not a [...]

As we get ever closer to the end of 2020, more and more of us are reflecting on how the year's most significant event - the COVID pandemic - shaped the way our industry worked. Helene Hall (pictured below), CEO [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to Ad Fraud’, to help drive media quality and effectiveness in the digital advertising industry. This guide has been developed by [...]

In May 2020, the digital advertising industry was rocked by a comprehensive two-year research project initiated by the ISBA and AOP in the UK. The research, which was executed by PwC carried out an extensive investigation that mapped the digital [...]

Setupad, a monetisation platform for publishers, has released a new client UI after almost a year of development. The finished product surpasses the previous reporting interface with new features, more extensive reporting interface, which helps publishers keep up with the [...]

The removal of third-party cookies is set for early 2022. District M has launched an infographic that explores how to get ready for a world without cookies. This change, announced by Google, is scheduled for early 2022 and will impact [...]

VDX.tv was awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) after demonstrating its compliance with rigorous brand safety standards, as independently validated through an audit by ABC. By undertaking ABC’s audit, companies demonstrate their compliance with [...]

It is this time of year when we traditionally head to the BFI Southbank for ATS London; a day-long feast of madtech content. Most then hop on a plane the next day to Cologne for a 48-hour bonanza of networking [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released an Industry ‘Guide to Supply Path Optimisation (SPO)’. Written by industry experts from across the supply chain including Bloomberg Media, DoubleVerify and Vodafone, [...]