Integral Ad Science, a global leader in digital media quality, today (25th May 2022) announced enhancements to IAS Signal that will incorporate the Total Visibility (trademarked) solution via a new and improved dashboard. With this enhancement, clients can now access critical [...]

Today (May 18th 2022), VIOOH, the leading global digital out of home (DOOH) marketplace, announced a new partnership with Australia’s largest health and wellbeing media network, Tonic Media Network.  The partnership gives Tonic Media Network access to VIOOH’s market-leading Supply-Side Platform [...]

Pubstack veranstaltet das Online-Event Wie macht man aus einer guten eine ausgezeichnete Ad-Refresh-Strategie?  Um neue Einnahmequellen zu erschließen, testen Publisher viele Monetarisierungsstrategien. Unter diesen ist Ad Refresh eine sehr effiziente Strategie. Damit können Publisher den Wert ihres bestehenden Inventars und ihre [...]

Anzu.io closes its latest funding round with USD$20m (£15.2m), adding one of the world's leading media and entertainment companies NBCUniversal, and global consumer electronics and technology company HTC to its growing list of strategic investors Anzu announces that the world’s most [...]

Die Partnerschaft ermöglicht Targeting mit hochwertigem Publisher-Inventar ohne Einsatz von Third-Party-Cookies oder Geräte-IDs Permutive und Neustar Inc., ein Unternehmen des TransUnion-Konzerns, haben heute ihre Partnerschaft bekannt gegeben. Gemeinsam soll die Lücke zwischen Verbraucheridentitätsdaten und einem Privacy-First-Web geschlossen werden, um so vertrauensvolle [...]

Pubstack is proud to announce its successful USD$6m (£4.5m) Series A funding round, led by ISAI and existing investor Go Capital. Additional investors in the round include prestigious business angels Hervé Brunet (ex-CEO & founder of Stickyads) and Jean Canzoneri (ex-CEO [...]

Pubstack is running the online event ‘How to go from a good to a great Ad Refresh strategy?’  In their continuous quest for creating more revenue streams, publishers have tested many monetisation strategies. Among them, Ad Refresh is very efficient, as [...]

The partnership unlocks targeting across high-quality publisher inventory without the use of third-party cookies and device IDs. Neustar Inc., a TransUnion company, today announced a partnership with Permutive to enable trusted connections between advertisers and publishers by bridging the gap between [...]

Yieldmo, a leading technology company, has announced several new high profile publisher partnerships with MailOnline, Reach, and The Telegraph. In addition, it has appointed John Tigg as general manager, International, Guy Jackson, as UK commercial director – both based in the [...]

Bidstack Group PLC, the native in-game advertising group, has announced a new partnership with Xaxis, GroupM’s outcome media specialist. The partnership enables Xaxis to access Bidstack’s extensive portfolio of seamless in-game ad formats and branded experiences. It also provides Xaxis with [...]