Breakthrough Media Product for Brands: Data-Driven and Built for Purpose
EssenceMediacom's Aarti Bharadwaj, SVP, product integration, APAC, and Chinmay Kelkar, head of transformation & regional client business director, APAC, on mastering the intricate balance between efficiency and innovation within the realm of advertising and media strategy. Data-driven decision-making is perhaps the [...]
The FreeThinking Group launches Freethinking Capital and invests in FirstPartyCapital
Freethinking Capital, the newly-launched investment arm of The Freethinking Group, has announced a strategic partnership with FirstPartyCapital (FPC), an early stage venture capital firm specialising in ad tech, martech, and digital media. This partnership, alongside a six-figure investment from Freethinking [...]
MadTechMoney Set to Take Place 31st October 2023
FirstPartyCapital’s flagship event MadTechMoney returns on the 31st October 2023, bringing together leading figures across the ad tech/martech industry and the investment community to discuss key investment trends. Returning after the inaugural event held in October 2022, which attracted over 200 [...]
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