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  • Former Leader of Datalogix and Oracle Data Cloud Eric Roza Joins Zeotap Board

    Customer intelligence platform (CIP) Zeotap announced today an oversubscribed USD $42m (£33.3m) Series C round following 431% growth in revenue run rate in the previous accounting year. The new funding reflects Zeotap’s achievements in building a leading platform that enables brands [...]

  • mediarithmics Raises €8m to Expand into UK

    Despite a COVID-19-induced global startup funding slowdown, mediarithmics announces its plans for UK expansion of its open and integrated Data Marketing platform with an €8m capital raise.   In an impending post-cookie world where dynamic consent management is key, mediarithmics, the first [...]

  • Cavai Announces Significant Growth Plans with Investment Partner, Unveils Senior Key Hires

    Cavai, the leading conversational advertising platform, has announced that following on from the investment of €1.5m from Norwegian state-owned investment company Investinor, they are expanding the European team with four key hires. Cavai already has clients such as VISA, Santander, J [...]

  • Adverity raises $30M in Series C funding Round Led by Sapphire Ventures

    Adverity, a leading force in marketing data intelligence and business ready data, today [21st April 2020] announced a Series C financing round of USD$30m (£24.3m), bringing the total amount raised to $50m (£40.5m). The latest funding round is led by [...]

  • Overzealous Ad Blocking Sees Publishers Lose Out; E-Commerce on the Rise in US Lockdown

    In today's ExchangeWire news digest: publishers lose out as advertisers block coronavirus-related keywords; America sees a dramatic rise in e-commerce; and Anagog raises USD$10m in a Series C funding round. Overzealous ad blocking sees publishers lose out Publishers are expected to lose [...]

  • McDonald’s Acquires Dynamic Yield: Implications for Advertising

    On Monday 25 March, news filtered through that McDonald’s is acquiring the Israeli AI company Dynamic Yield, which has now been confirmed by the martech company themselves, with a reported price tag of USD$300m (£228m), making it the fast food [...]

  • Latest IPA Bellwether Report Reveals Flatlining Marketing Spend

    The IPA released its latest Bellwether report on 16 January, with headline news that the growth of UK marketing budget flatlined in Q4 2018, amidst heightened business uncertainty, following six years of consecutive growth. Is this being caused by Brexit [...]

  • OpenRTB 3.0 Now Open for Comment; Marketers Value Data Accuracy Most

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: OpenRTB 3.0 Now Open for Comment; Data Accuracy Most Important Factor When Buying Audience Data; TabMo & zeotap Partner; Series A Funding [...]

  • What UK Retailers Can Learn from China

    There is a stark contrast between the news stories surrounding British and Chinese retail at the moment. While we are inundated with stories of shop closures and businesses entering administration, those keeping abreast of the retail scene in the East [...]

  • Amazon Throws USD$2bn More at India; Amazon Doesn’t Dominate Private-Label Sales

    RetailTechNews’ weekly Amazon watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon Throws USD$2bn More at India; Amazon Doesn’t Dominate Private-Label [...]