Google Ads Announces Data-Driven Attribution as Default Model; Facebook Invests USD$50m to Build the Metaverse
In today’s ExchangeWire news digest: Google announces data-driven attribution as the default model in Google Ads; Facebook invests USD$50m to build the metaverse; and Optimove have raised USD$75m in venture capital. Google Ads announces data-driven attribution as the future Google have announced [...]
Twitter in USD$809.5m (£592.2m) Settlement; Freshworks in USD$1.03bn IPO
In today's ExchangeWire news digest: Twitter in USD$809.5m (£592.2m) settlement; Freshworks in USD$1.03bn (£754m) IPO; and Mirakl raises USD$555m (£406m). Twitter in USD$809.5m (£592.2m) settlement Twitter has announced it has reached an agreement to settle a class-action lawsuit, which alleged that the [...]
Fivetran Nets USD$565m & Acquires HVR; Activision Blizzard Under SEC Investigation
In today's ExchangeWire daily news digest: Fivetran nets USD$565m (£413m) and acquires HVR; Activision Blizzard under SEC investigation; and Sorare raises USD$680m (£497m) for NFT fantasy gaming. Fivetran nets USD$565m (£413m) and acquires HVR Automated data integration company Fivetran has announced that [...]
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