This week in the LATAM Roundup: IAB Brazil publishes an open letter in which it recognises the lack of transparency of the local market, asking for more actions from players to ensure clarity and security to consumers and advertisers; Recent [...]
This week in the Latin American Roundup: news about the acquisition of Brazilian-based mobile company Mobils by Glipsa, consolidating the company’s strategy in emerging markets; Ve Interactive starts the expansion in LATAM with commercial operations in Colombia; The Argentinian publisher [...]
This week in the Latin American Roundup: after more than 10 years out of Latin America, AOL is back through a deal with Microsoft, targeting programmatic video and mobile; MediaMath has a new country manager in Brazil: Marcos Rubino, who [...]
In this week’s Latin American Roundup: Alejandro Alvarez, CEO, RPA Media Place, talks about the challenges of the first publisher co-op in Latin America and reveals that he has been talking to publishers in other countries that are willing to [...]
The Latin American Roundup brings IBGE’s report about internet access in Brazilian households, stating that for the first time, in official data, that mobile internet accesses surpassed desktop's; Facebook announces its new country manager in Brazil; local criticism about changes [...]
This week in the LATAM Roundup: DynAdmic partners with S4M in Brazil to amplify video ad formats in their segmentation platform, and keeps its Latin American expansion by opening a new office in Mexico; IAB Brazil launches a best practice [...]
This week's LATAM Round Up brings details of a survey that measured the impact of ads on different audiences and found out that almost half of Brazilians never interact with mobile campaigns; numbers from the TV market in Latin America, [...]
This week’s LATAM Roundup brings you details of Hands Mobile Advertising expansion into other countries beyond Brazil in the Americas; Nielsen and Gfk announce partnership in Brazil to launch a measurement platform in the country; and more numbers about Brazilian [...]
This week, the digital market in Latin America was marked by the arrest of Diego Dzodan, VP LATAM, Facebook, for not complying with the local regulation of WhatApp's data disclosure to a Court in the northeast of the country. Moreover, [...]
This week’s Latin American RoundUp brings details of an interview with Walter Motta Junior, co-director, Cadreon Brazil, in which he analyses the local ad tech scenario. He emphasises that even though players have evolved to preferred and private deals, there are still [...]
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