This week, the digital market in Latin America was marked by the arrest of Diego Dzodan, VP LATAM, Facebook, for not complying with the local regulation of WhatApp's data disclosure to a Court in the northeast of the country. Moreover, [...]
This week’s Latin American RoundUp brings details of an interview with Walter Motta Junior, co-director, Cadreon Brazil, in which he analyses the local ad tech scenario. He emphasises that even though players have evolved to preferred and private deals, there are still [...]
This week's Latin American RoundUp brings you the recently announced partnership between Ibope DTM and the Brazilian SPC, which will launch a new data platform with consumer and credit data in the country; new data about the wearables market in [...]
This week’s LATAM RoundUp brings the following stories: Latin American online retailer OLX announces new media formats — allowing customised campaigns to be sold via programmatic; Kantar Ibope Media’s recent data of media consumption in Brazil; and the retailers in [...]
In this Latin American RoundUp we bring you three stories: another acquisition of a Brazilian company by a big media group — WPP bought Grupo Máquina; Teads reveals its goals for Brazil in 2016, given the opportunities in native video [...]
This week’s LATAM RoundUp brings the story of a local investigation of online crime in Brazil, which could generate a new regulation for ad tech as it seeks to punish companies involved in ad trading in illegal webpages; mobile numbers [...]
This week’s in Latin American RoundUp: first acquisition of the programmatic market in 2016 was already announced — Dentsu Aegis takes control of Navegg DMP; Ecommerce in Brazil released the forecast of growth this year; and, finally, J. Walter Thompson [...]
In the first Monday of 2016, we bring the LATAM Roundup to you with an overview of the digital sales in Brazil during Christmas; fraud and piracy’s impact in the local market; and a recap of programmatic media’s numbers in [...]
In 2015’s last LATAM RoundUp we bring what some of the leaders of the ad tech scenario in Brazil and Latin America are expecting next year. We heard them about their main achievements in 2015 and what they forecast as the [...]
The weekly LATAM RoundUp brings the following stories: Teads and MediaMath announce a partnership in video focusing on Latin America; Brazilian ad agencies have 11% of their revenue coming from digital campaigns; the alliance formed by Zoomin.TV with the Brazilian [...]
Follow ExchangeWire