In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketers drowning in whirlpool of data; BuzzFeed inks joint venture with Yahoo Japan; APAC mobile users most [...]

Most brands in Asia are simply taking campaign methodologies for traditional media, and slapping them onto mobile platforms, without first assessing new possibilities the latter can offer. This results in much inefficiency that otherwise can be improved with the deployment [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: 33Across launches 100% viewability platform in three APAC markets; Nielsen expands Digital Ad Ratings into Asian markets; [...]

Never present a clock as a gift to someone in China, and don't leave tips for service staff in Japan. Insights into these cultural differences can go a long way in arming brands with the right knowledge to roll out [...]

AppNexus has outlined its intention to be considered as one of the forces to be reckoned with in ad tech, with the purchase of RealMedia Latin America (RMLA), according to its president Michael Rubenstein. In this piece, he speaks to Gabriela [...]

AppNexus is to purchase Brazil-based RealMedia Latin America (RMLA) for an undisclosed fee – bringing its acquisition-count to five in the last year – in a bid to further its share of the regional market; which is forecast to undergo triple-digit growth [...]

Rubicon Project is furthering its automated guaranteed push, post the purchase of iSocket and Shiny Ads, with the dual announcement of its Guaranteed Orders UK launch, plus the appointment ex-Guardian and CBS Interactive executive Steve Wing to head it up. Rubicon [...]

Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as cautious when it comes to embracing the programmatic media-buying revolution. However, the ADTRADER Berlin Conference hosted today (2 June) will see [...]

Opinions in the industry may differ on whether first-party data is more reliable than third-party data. For Eyeota CEO Kevin Tan, both offers its own value, and efforts should instead be channelled towards improving data quality and transparency. In this [...]

The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software firm TubeMogul, which has also released figures detailing the state of programmatic advertising in emerging markets for the first time. The [...]