Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising, to demonstrate how publishers are leveraging native advertising to re-address the power dynamic between the buy- and the sell-side. Earlier this [...]

In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm, explains the need for prospective entrants to dispel previously-held prejudices, and tap into the region's [...]

Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move forward the industry must first look back at lessons learned, argues Tim Webster, The Exchange Lab, co-founder and CSO. Programmatic adoption [...]

Digital media, and especially buying it programmatically is still seen as an 'emerging platform' in Latin America, this is despite audiences there spending more time online compared to those elsewhere, according to Victor Lopez, Affiperf, programmatic media director, Miami. In [...]

ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps ad exchange launch; Shazam rated as Britain's first $1bn tech firm; Facebook & Havas ink global Atlas deal; UK bodies [...]

ExchangeWire is priming itself for a busy 2015, with its ATS event series consisting of six confirmed events taking place across three continents, where it will help chart the progress of the programmatic advertising sector, as ad tech becomes the [...]

Asia Pacific (APAC) is widely recognised as the world's fastest-growing advertising market, and ExchangeWire has appointed Eileen Yu as regional editor, to ramp up coverage of its programmatic sector, as the title increases its commitment to the territory.  Singapore-based Yu has [...]

A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have taken place in the last week, each of them signifying wider shifts in the ad tech and marketing sectors. ExchangeWire [...]

Matt Harty, Experian, GM, Audience Solutions, APAC, looks at developments for the region’s third-party data market, and asks how well the programmatic advertising sector in APAC is addressing the audience disjunction problem, particularly in a market that is largely ‘mobile-first’ where [...]

Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established in the UK and North America.   Within the next five years, programmatic buying will conquer the advertising world. The question [...]