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  • AppNexus CEO: 'Viewability' is a misnomer

    Brian O’Kelley, AppNexus CEO, has established himself as one of the biggest names in the programmatic advertising sector, having first helped establish Right Media Exchange, and continuing his career after its $850m sale to Yahoo, with the founding of his [...]

  • ExchangeWire European Weekly Round-Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week has proven exceptional in that major announcements from the ad tech sector were coming from marketing cloud providers, which could herald major disruption in the [...]

  • Programmatic or Premium? If You Think You Have To Choose, You’re Doing It Wrong

    Ahead of this year’s Ad Trader conference hosted in Berlin, Graham Moysey, AOL, head of international, tells publishers there that selling ads programmatically need not involve selling inventory at bargain basement prices. The idea that ad buyers and sellers should have [...]

  • Taking Aim At Cyber Scammers To Ensure Traffic Quality

    Cameran Harman, OpenX, managing director, EMEA, explains that while the programmatic industry as a whole is generally in rude health, it is one besieged by nefarious parties, and how combatting fraud is everyone in the industry’s job. An Industry [...]

  • Who or what is watching your ads?

    Irfon Watkins, CEO of online video firm Coull, discusses how integrating contextual adverts within premium publisher video content can safeguard against 'bot traffic' and 'click fraud' - issues that are rife in the digital advertising industry. YouTube announced recently that it [...]

  • Why The ‘Good Internet’ And Programmatic Premium Will Cut Out The Rotten Core Of Digital Advertising

    Ciaran O’Kane, ExchangeWire global editor, reflects on how a ‘good’, or brand safe, internet can help advertisers and publishers reap the rewards of programmatic-buying, and tackles rampant inertia over click fraud, plus the lurking threats to the agency model status [...]

  • How Google’s Latest Financial Filings Presents Both Challenges And Opportunity For Ad Tech

    Google’s recent financial results were nothing short of exceptional, despite reporting decreases in its average cost-per-click- (CPC) it was still able to post double-digit increases in revenues. It takes a special kind of company to do so. There has been a [...]

  • Consortium To Combat Click Fraud Mooted

    Informal talks to establish a consortium of ad tech companies that would help establish an ‘industry standard’ way of measuring legitimate web traffic are understood to be taking place, as ‘click fraud’ continues to dog some of the industry’s biggest [...]

  • MoneySuperMarket Invests In Viewability Tech Over 'Opaque' Trading Desks

    MoneySuperMarket aims to increase the efficiency of its online media spend by cutting a deal with ad viewability firm Meetrics, as it continues to diversify its multi-million pound digital marketing strategy. The price comparison site today (13 January, 2014) announced it [...]

  • Leading Early-Stage Ad Tech Investor, Project-A, Discusses its Incubator Offering & Investment Strategy

    You could argue that European VCs and early-stage investors are clueless about ad tech - and tech in general. You could say that, and you'd be right. A lot of companies continue to struggle to get risk-averse European investors to [...]