Who makes up APAC’s Metaverse Generation and what do marketers need to know about them? New research released by Yahoo today (March 13th, 2023) uncovers crucial insights on what consumers in APAC want from the metaverse. The Yahoo metaverse APAC survey, [...]

As 2022 fades into the great rearview mirror of history, the gaze of the media industry is set on the horizon towards future opportunities. One of the most commonly discussed channels promising to drive the industry towards this opportunity is [...]

Integral Ad Science, a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising platform. The partnership will enable IAS to verify Gadsme ad inventory globally and provide marketers with third-party viewability and invalid [...]

Sojern, the leading digital marketing platform built for travel, released the findings of a 2022 survey to discover “How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships.” The study, conducted by Benchmark Research Partners with [...]

In this exclusive article, Rob Armstrong, senior vice president product management, Eyeota, outlines how marketers can power through the current economic turbulence via effective data management and activation. Today’s financial experts can quibble about the current global economy and recession reality [...]

Clinch’s omnichannel campaign activation platform, Flight Control solves common agency horror stories - highlighted in a new interactive report. A looming recession. Supply-chain disruptions. Proving ROI and justifying ROAS. Customer acquisition. Customer retention. The Great Resignation. The disappearance of IDFA. The [...]

In times of economic uncertainty, marketers have a rare opportunity to take market share and gain a competitive advantage. In fact, studies show that sales of companies that were aggressive recession advertisers rose dramatically over those that cut ad spending. In [...]

CTV is a huge new opportunity across the digital advertising industry and a hot topic as marketers, publishers and ad tech companies seek to capitalise on it. We spoke to Aniview’s CRO Michal Ivry to hear more about the opportunities [...]

Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth - building out a growing number of strategic integrations and further positioning itself [...]

Blis, the audience-first platform that doesn't rely on personal data, today (June 14th 2022) announced the launch of its new e-guide, titled ‘Missing something? Finding the audiences no one is talking about…yet’. The new interactive e-guide was launched to help [...]