Cheetah Digital, a cross-channel relationship management solution provider for the modern marketer, has been named a Strong Performer by The Forrester Wave™: Email Marketing Service Providers report for Q1 2022 Published by independent research firm Forrester, Cheetah Digital’s email marketing solution [...]

Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, has released its 2022 Digital Consumer Trends Index: UK edition  The study found that UK consumers trust ads less and prefer ‘hyper-personalised’ brand experiences and interact with a brand [...]

Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also [...]

On the eve of ATS London 2021, ExchangeWire interviews Christian Dion, marketing director, programmatic solutions, Broadsign, to discuss how digital out-of-home (DOOH) is set to thrive in the era of identifier deprecation, and how marketers can capitalise on the channel. What [...]

In this exclusive interview ahead of ATS London 2021, Travis Clinger, SVP addressability and ecosystem at LiveRamp, explains why the ad tech industry should be investing in addressability to improve their operations and to build consumer trust.   Why should marketers invest in [...]

Following "significant" investment from private equity firm Apiary Capital LLP in August, ExchangeWire speaks to Ryan Kangisser, managing partner, strategy, at MediaSense to discuss how the funding will be used to scale the advisory group, along with how marketers can [...]

Following the Interactive Advertising Bureau’s Podcast Upfront conducted last week, in which it was revealed that marketers are adapting to fragmentation issues within audio by adopting contextual targeting solutions, ExchangeWire speaks to industry professionals for their take on how advertisers [...]

Independent consultancy, The Programmatic Advisory, was founded by Wayne Blodwell five years ago. As programmatic has burgeoned, so too has demand from marketers to help navigate the ecosystem, providing a wealth of opportunities for companies like The Programmatic Advisory. Following [...]

Sojern, a leading provider of digital travel marketing solutions, today published a new report titled, “How Travel Marketers Are Activating Digital Advertising in 2021.” Worldwide Business Research (WBR) Insights surveyed senior decision makers in Asia-Pacific, Europe, North America, and Middle [...]

In this article, The Trade Desk outline the challenges that marketers are currently facing, and explain how their new digital advertising experience, Solimar, can help them overcome these challenges and achieve their goals. We are at a unique moment in time, [...]