Zeotap, the leading Customer Data Platform, has today announced the launch of Predictive Audiences as part of its award-winning Customer Intelligence Platform (CIP). Designed to help marketing users increase the impact of their campaigns, it enables the creation and application of machine-learned [...]

Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced findings from its “Beyond the Cookie: The Future of Advertising for Marketers and Publishers” research. Amongst other key findings, [...]

Epom changes the way of providing software as a service by providing not only the technology but also guidelines on how to use the tech for growth. To help businesses avoid common mistakes while using ad tech software, the company [...]

How has 2020 shaped digital media innovation and what have been the biggest takeaways to bring into 2021? ExchangeWire speaks with Liam Brennan, global director of innovation, MediaCom (pictured below) about brands' approaches to innovation and digital transformation, and how [...]

If it's been said once, it's been said a million times: 2020 has been a year like no other. Amidst a global health crisis, a divisive US election, and increased public consciousness of pressing social issues, brands have been forced [...]

Sojern, a leading provider of digital marketing solutions for travel, today announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions and destinations. Now travel marketers can access all major digital marketing channels from a [...]

Customer intelligence platform (CIP) Zeotap announced today an oversubscribed USD $42m (£33.3m) Series C round following 431% growth in revenue run rate in the previous accounting year. The new funding reflects Zeotap’s achievements in building a leading platform that enables brands [...]

With access to real-time traveller audiences and visibility into global travel demand, Sojern has released its latest findings on how the COVID crisis is effecting travel to, from, and around Europe. Based on data collected on the 8th June 2020 from [...]

In today's ExchangeWire news digest: an analyst suggests that Apple should purchase DuckDuckGo to undercut Google; kids' app developer HyperBeard is penalised for using persistent IDs on its users without consent; and a study finds that half of marketers see [...]

Never waste a crisis to affect meaningful change, they say. It’s easier said than done when an entire industry is still trying to figure out how to conduct normal business in this new reality.  Zoom, Google Meet et al are a [...]