Captify, the global leader in Search Intelligence, and Forward, the media and marketing arm of lastminute.com, the European Travel-Tech leader in dynamic holiday packages, have teamed up to reveal market-changing travel trends across the UK and Europe, driven by macro-level [...]

Ogury, tra i leader mondiali nel mobile brand advertising fondato sulla tutela della privacy, ha annunciato oggi l'acquisizione di Motionly, soluzione SaaS in grado di progettare, distribuire e misurare inserzioni animate multimediali ed interattive all’interno di app e siti web. Fondata [...]

Against the backdrop of identifier deprecation and further privacy-focused legislative efforts, Julien Hirth, co-founder and general manager at Scibids, discusses how marketer KPIs are set to evolve and how customisable AI solutions can help brands mitigate the changing landscape in [...]

2022 Digital Consumer Trends Index offers survey data on what customers expect from brands in the post-pandemic landscape Cheetah Digital, a cross-channel relationship management solution provider for the modern marketer, unveiled the five key trends shaping the state of relationship marketing [...]

In this Q&A written exclusively for ExchangeWire, Gaurav Sethi, co-founder, and chief executive officer at Virus Positive Technologies, discusses affiliate marketing and how brands can tackle the serious issue of affiliate fraud.   How widespread is the problem of affiliate fraud, and [...]

Out-of-home (OOH) marketing technology developer, Broadsign, today (10th March) announced that it has welcomed OOH evangelist Savvas Tombouloglou to its team, to help lead the company’s continued expansion abroad. Tombouloglou joins Broadsign with more than 20 years of industry expertise, a [...]

Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also [...]

Illva Saronno, a leader in the global wine and spirits business, has today appointed the7stars to handle its UK media planning and buying account.    After the launch of the new subsidiary Disaronno International UK, Illva Saronno has seen exciting growth [...]

Global lifecycle marketing experts, Crimtan, are delighted to announce that they have been certified Gold Standard 2.0 by the IAB (Internet Advertising Bureau UK). Gold Standard 2.0 introduces more rigorous criteria, requiring certified companies to implement IAB Europe’s Transparency & Consent [...]

Tappx, a leading ad tech company delivering digital advertising solutions for mobile, OTT, and desktop, is thrilled to reveal 97% year-on-year revenue growth for the year ending 31st December 2021. This growth trajectory reflects the company’s successful pivot to offer only [...]