In the wake of his agency's creation of a brand new head of digital role, Hearts & Science MD Garrett O'Reilly (pictured below) discusses digital transformation, its impact on the ad tech industry over the past year, and what the [...]

The IPA Bellwether Report Q1 2021, released today 15th April 2021, has revealed a net balance of 11.5% of UK marketers reporting a contraction in available adspend, down from 24.0% last quarter. Confidence is returning to the market, with a [...]

Didomi, a Paris-based marketing technology company, has successfully won again on appeal in a US federal appeals court achieving the dismissal of a nuisance patent infringement lawsuit by Veripath, Inc. Veripath claimed that cookie consent notices on Didomi’s website violated [...]

Cavai the leading conversational advertising cloud, today announces the appointment of Janicke Holst Eckbo, who joins in the newly created role of global CMO. Janicke was most recently market development director at Schibsted Media Group, the largest media group in [...]

ExchangeWire speaks with Ryan Kangisser (pictured below), managing partner, MediaSense, about how the pandemic has affected the rate of digital transformation, and how brands will accelerate their efforts around measurement, data, technology, and dynamic content. Exchangewire: Prior to COVID-19, what was [...]

Adverity, a leading marketing data intelligence platform, is recognised in the 25 September 2020 report titled, “Cool Vendors in Marketing Data and Analytics” by analysts Lizzy Foo Kune and Ethan Budgar at Gartner. Part of the Cool Vendor series, which is designed [...]

In today’s ExchangeWire news digest: Digital marketing intelligence platform SimilarWeb raises USD$120m (£92.1m); US Senate Democrats seek local news protections; and quarterly social media ad spend climbs by 56.4%. SimilarWeb raises USD$120m (£92.1m) Digital marketing and investment intelligence platform SimilarWeb has announced [...]

Sojern, a leading provider of digital marketing solutions for the travel industry, today announced its Co-Op Marketing Program designed to help Destination Marketing Organisation (DMOs) drive traveller demand in Asia Pacific, Middle East and Europe. The program, which first launched [...]

The shortlist for the 2020 Effective Mobile Marketing Awards was announced on 25th September 2020, with VDX.tv, Greenpeace and Opticomm Media included as finalists in two categories. The collaborative digital ad campaign, powered by video-driven experiences, was nominated for both [...]

In today's ExchangeWire news digest: Chinese regulators review a potential antitrust probe into Google; executives from a number of Indian start-ups discuss launching a competitor to Google's Play Store; and AT&T loses its appeal over DirecTV 'robocalls'.   China prepares antitrust suit [...]