Merkle's CSO & CMO Book on Customer Experience Optimisation Launches
In Shift: Transform Motion into Progress in Business, authors Richard Lees and Azlan Raj, from customer experience management (CXM) company Merkle, share a variety of ways to create the superlative customer experience that accelerates business growth. As organisations around the world do their [...]
Permutive Appoints Mark Pearlstein as Chief Revenue Officer to Manage Global Revenue
Permutive, an audience platform purpose-built for publishers and marketers to re-establish trusted, privacy-safe relationships with consumers, has hired Mark Pearlstein as chief revenue officer (CRO). Pearlstein joins Permutive’s North American team with a global remit to grow and scale the direct [...]
the7stars Wins Samworth Brothers Media Account
British food manufacturer Samworth Brothers has awarded its consolidated media account to the7stars. The appointment follows a competitive pitch process managed in-house and held entirely remotely. the7stars is tasked with helping to drive innovative, media-neutral planning across the product and brand [...]
Follow ExchangeWire