Retail media is a highly exciting and rapidly-growing global phenomenon. However, while it has been embraced by retailers, platforms, and marketers on a worldwide basis, there are sharp contrasts and clear similarities in how retail media is evolving on both [...]

In this exclusive byline, Matt White, vice president at Quantcast EMEA, explains why marketers should diversify their media mix and focus more keenly on the open internet. They say there are decades where nothing happens, and weeks where decades happen. Just [...]

In today’s ExchangeWire news digest: Netflix turns to ads as subscriptions dwindle; Meta's plans to launch WhatsApp payments in Brazil face resistance in the country; and Just Eat Takeaway announces plans to explore the sale of Grubhub.   Netflix explores an ad-supported alternative [...]

Integral Ad Science, a global leader in digital media quality, today announced the appointment of Inwon Park to lead sales operations in South Korea, working with brands, agencies, publishers, and platforms in the region. Based in Seoul, Inwon reports to [...]

The IPA Bellwether Report for Q1 2022 is out, and the numbers reflect the complexities across an industry that is both embracing a post-pandemic positivity while exercising caution in the face of a turbulent political and economic climate. The report, which [...]

Captify, the global leader in Search Intelligence, and Forward, the media and marketing arm of lastminute.com, the European Travel-Tech leader in dynamic holiday packages, have teamed up to reveal market-changing travel trends across the UK and Europe, driven by macro-level [...]

Ogury, tra i leader mondiali nel mobile brand advertising fondato sulla tutela della privacy, ha annunciato oggi l'acquisizione di Motionly, soluzione SaaS in grado di progettare, distribuire e misurare inserzioni animate multimediali ed interattive all’interno di app e siti web. Fondata [...]

Against the backdrop of identifier deprecation and further privacy-focused legislative efforts, Julien Hirth, co-founder and general manager at Scibids, discusses how marketer KPIs are set to evolve and how customisable AI solutions can help brands mitigate the changing landscape in [...]

2022 Digital Consumer Trends Index offers survey data on what customers expect from brands in the post-pandemic landscape Cheetah Digital, a cross-channel relationship management solution provider for the modern marketer, unveiled the five key trends shaping the state of relationship marketing [...]

In this Q&A written exclusively for ExchangeWire, Gaurav Sethi, co-founder, and chief executive officer at Virus Positive Technologies, discusses affiliate marketing and how brands can tackle the serious issue of affiliate fraud.   How widespread is the problem of affiliate fraud, and [...]