Reasonably good news for the industry this morning, as the IPA Bellwether Q1 2023 report shows that companies’ total UK marketing budget growth is at its strongest since Q2 2022. Despite a challenging economic environment, upward revisions of a 8.2% [...]

Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model.  By infusing this new pricing model with placement-level media quality scores generated [...]

In association with Unruly In this exclusive Q&A with ExchangeWire, James Malins, chief revenue officer, Tremor Video, discusses the power of using actionable insights tools when conducting marketing research, and the ways in which brands can utilise such tools to craft [...]

Since exploding onto the scene in November 2022, ChatGPT has been one of the most hotly debated new tech trends, predicted to change the world of work. However, new research from martech consultancy fifty-five reveals that the bot is a [...]

Integral Ad Science, a global leader in digital media quality, announced its publisher optimisation solution is now available within the Amazon Publisher Services (APS) connections marketplace. APS is a suite of cloud services that helps publishers build, monetise, and grow their [...]

Taboola, a global leader in powering recommendations for the open web, announced it has been named among the Best Places to Work within Campaign’s top 100 list across the advertising and marketing industry. Earning a place on this year’s prestigious [...]

In this exclusive byline, Julie Jeancolas, Global Head of Product, Strategy & Partnerships - Retail Media & Personalisation at dunnhumby outlines how retailers can make the most of the rapidly growing retail media opportunity. How fast things change. As recently as [...]

As OOH advertising has shifted towards digitisation in-line with technological advancements, the channel has shown increasing influence over online activity. Research from Nielsen claims that OOH advertising is “the most effective offline medium in driving online activity” and can deliver [...]

The MadTech Sketch is back, and this time Ciarán O’Kane has turned his attention to Google’s Performance Max. The use of “AI” in digital ad buying has moved up a few gears of late. Google is leading the charge with its [...]

Adform, the global programmatic advertising platform, announces two new hires to its senior leadership team: Annabelle Dudman joining as SVP commercial excellence, and Paul Confrey as VP global agency partnerships.     Annabelle Dudman joins Adform from Sony PlayStation, where she spearheaded the [...]