The MadTech Sketch is back, and this time Ciarán O’Kane has turned his attention to Google’s Performance Max. The use of “AI” in digital ad buying has moved up a few gears of late. Google is leading the charge with its [...]

Adform, the global programmatic advertising platform, announces two new hires to its senior leadership team: Annabelle Dudman joining as SVP commercial excellence, and Paul Confrey as VP global agency partnerships.     Annabelle Dudman joins Adform from Sony PlayStation, where she spearheaded the [...]

Evorra, the simplest-to-use next-generation SaaS audience marketplace for brands and agencies, today (March 21st, 2023) announced a global partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, to enable compliant and addressable audience building [...]

Nexta is pleased to announce today (March 13th, 2023) the appointment of Thomas Sundgren as the company's new vice president of commercial. Sundgren brings a wealth of experience in leading sales and marketing teams and will be responsible for leading Nexta's [...]

This week: Washington backs bill to ban TikTok, Dentsu strikes deal to buy Tag...  This week witnessed a major blow for TikTok, with the The White House endorsing a bill allowing US authorities to ban the video-sharing app. In a bid [...]

Adelaide, a leader in attention metrics, has announced the launch of global High Attention Markets in partnership with Google Display & Video 360, Xandr, part of Microsoft Advertising, Magnite, PubMatic, Teads, Sovrn, TRUSTX, and Sharethrough. This groundbreaking initiative enables advertisers [...]

In today’s ExchangeWire news digest: Dentsu to buy Tag for £533m; Washington Post launches new game to boost subscriber base; and the US JIC moves towards new measurement standards for premium video. Denstu strikes deal to purchase Tag Japanese marketing behemoth Dentsu [...]

Ogury, the global leader in personified advertising, today (February 14th, 2023) announced the appointment of Emily Barfuss as chief marketing officer. In this role, Barfuss will strengthen the awareness and adoption of Ogury’s unique offering and technology - the most [...]

Ogury, leader mondiale del personified advertising, annuncia (14 febbraio 2023) la nomina di Emily Barfuss in qualità di chief marketing officer. Con questo ruolo, la manager rafforzerà a livello globale la forza e l’adozione dell'offerta tecnologica di Ogury,  la soluzione [...]

Ogury, el líder mundial en publicidad personificada, anunció (14 de febrero de 2023) hoy el nombramiento de Emily Barfuss como chief marketing officer. En este cargo, Barfuss reforzará la notoriedad y la adopción de la oferta y de la tecnología [...]