IPA’s quarterly Bellwether Report has once again taken the temperature of the ad industry. Up against difficult economic headwinds, Q4 2022’s results show an upbeat, yet understandably cautious attitude, as we begin 2023. The report shows another quarter of marketing budget [...]

In today's ExchangeWire news digest: the EU announces a new plan for cleaner tech; the latest IPA Bellwether Report suggests market growth despite economic downturn; and CoinDesk explores a partial or full sale. EU Commission reveals Green Deal Industrial Plan The president [...]

New research from LiveRamp, in collaboration with Censuswide, has found that three quarters (73%) of UK marketers say they are not well prepared for the deprecation of third-party cookies. In a bid to find out how brands intend to reach addressable [...]

Creating consistently successful advertising campaigns should be a goal of every marketer and business owner yet knowing where to allocate spend or how effective a campaign is can be an ongoing challenge. As such, leading programmatic and data expert Crimtan [...]

In this exclusive Q&A, Salvatore Internullo, chief growth officer at MINT, outlines the current challenges marketers face when managing their resources, and explains how Advertising Resource Management solutions can help to resolve these. What are the primary challenges for advertisers in [...]

Magnite, the world’s largest independent omnichannel sell-side advertising platform, and Criteo, the commerce media company announced a preferred relationship that will enable Criteo’s global retailer partners to leverage connected TV (CTV) through Magnite.  By collaborating, retailers can drive growth by extending [...]

Audigent, the leading data identity, curation, and activation platform,  announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP™ private marketplaces. Advertisers can now activate using the world’s largest [...]

In a year of record inflation amidst a persistent cost of living crisis, how, where, and how much marketers are spending has come under even keener scrutiny. In this latest article in ExchangeWire's 2023 Predictions series, industry experts share their [...]

Good-Loop – a purpose-led ad tech company that converts people’s engagement with ads into donations to good causes – today announced Marisa Thomas, a former head of brand at Bloom & Wild, has joined as its new chief marketing officer [...]

Integral Ad Science announces the appointment of Khurrum Malik as chief marketing officer (CMO) effective immediately. Malik will accelerate market growth initiatives for IAS and lead its global marketing strategy.  Malik is a technology marketing leader with a broad range of [...]