Nexta is pleased to announce today (March 13th, 2023) the appointment of Thomas Sundgren as the company's new vice president of commercial. Sundgren brings a wealth of experience in leading sales and marketing teams and will be responsible for leading Nexta's [...]

This week: Washington backs bill to ban TikTok, Dentsu strikes deal to buy Tag...  This week witnessed a major blow for TikTok, with the The White House endorsing a bill allowing US authorities to ban the video-sharing app. In a bid [...]

Adelaide, a leader in attention metrics, has announced the launch of global High Attention Markets in partnership with Google Display & Video 360, Xandr, part of Microsoft Advertising, Magnite, PubMatic, Teads, Sovrn, TRUSTX, and Sharethrough. This groundbreaking initiative enables advertisers [...]

In today’s ExchangeWire news digest: Dentsu to buy Tag for £533m; Washington Post launches new game to boost subscriber base; and the US JIC moves towards new measurement standards for premium video. Denstu strikes deal to purchase Tag Japanese marketing behemoth Dentsu [...]

Ogury, the global leader in personified advertising, today (February 14th, 2023) announced the appointment of Emily Barfuss as chief marketing officer. In this role, Barfuss will strengthen the awareness and adoption of Ogury’s unique offering and technology - the most [...]

Ogury, leader mondiale del personified advertising, annuncia (14 febbraio 2023) la nomina di Emily Barfuss in qualità di chief marketing officer. Con questo ruolo, la manager rafforzerà a livello globale la forza e l’adozione dell'offerta tecnologica di Ogury,  la soluzione [...]

Ogury, el líder mundial en publicidad personificada, anunció (14 de febrero de 2023) hoy el nombramiento de Emily Barfuss como chief marketing officer. En este cargo, Barfuss reforzará la notoriedad y la adopción de la oferta y de la tecnología [...]

Ogury, le leader mondial de la publicité personnifiée, annonce (14 février 2023) la nomination d'Emily Barfuss au poste de chief marketing officer. Elle aura pour principales missions d’accroître la notoriété de l’entreprise et d'accélérer l’adoption de sa technologie publicitaire unique [...]

Evorra, the simplest-to-use next-generation SaaS marketplace for brands and agencies, has reached another milestone with over 145 million compliant and addressable audiences going live on its platform this week. “We have been working hand-in-hand with some of the world's largest brands [...]

IPA’s quarterly Bellwether Report has once again taken the temperature of the ad industry. Up against difficult economic headwinds, Q4 2022’s results show an upbeat, yet understandably cautious attitude, as we begin 2023. The report shows another quarter of marketing budget [...]