One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means  media teams cannot possibly evaluate suppliers in every category, plus the commonality of the history of ad tech and the rail network, including how consolidation under large media [...]

Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in a mobile-first world, as well as an alternative scenario where the industry is controlled by a few vested interests.  Programmatic players [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon's videogame move; Facebook tweeks ad offering;  IPONWEB buys in Europe; Rubicon Project partners with Future; Alibaba and WPP's telling filings. [...]

 This year’s ATS London will focus on some of the emerging trends in the contemporary ad tech space, as well as gaze into the near and distant future in an attempt to forecast the challenges facing the ‘traditional’ ad tech [...]

Bharad Ramesh, chief analyst at media advisory firm eMVC (and ex-VivaKi and GroupM Asia veteran), asks the question: ‘How many advertisers will choose transparency if it costs them 10% more?’ The intense conversation on price transparency in agency trading desks puts [...]

Nick Stringer,Internet Advertising Bureau UK, director of regulatory affairs, and European Interactive Digital Advertising Alliance (EDAA), chairman, suggests how businesses can invest in ways to be more transparent with the data they collect and use, as it stares down the [...]

The web has presented legacy publishers with a monetisation challenge they have yet to master, and the emergence of media consumption on handheld devices has posed them with an even more difficult quandary as they now compete with Silicon Valley [...]

In the second instalment of a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it poses to traditional media businesses, and just how they must adapt [...]

John Were, CEO and co-founder of Xelsion, discusses the agency trading desks and compensation models, as well as how the entry of enterprise players such as Accenture and IBM is bringing pressure to bear on some of the accepted norms [...]

The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on copyright-infringing sites with official banners from the force, as part of its ongoing battle with more nefarious elements of the [...]