Jeremy Tester, Sky Media, director of insight, reveals plans for the further roll out of the broadcaster’s data-driven, insight and audience buying tools Sky IQ and AdSmart, as it aims to counter web-based interlopers that increasingly rival them for prominence [...]

Kurt Edwards, Talksport, international commercial director, argues that radio's digital renaissance will extend into programmatic, thrusting 'the wireless' into the forefront of the digital revolution. Radio, that great trusted medium, is enjoying a real renaissance amongst western audiences and has never [...]

German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of real-time advertising, but separate studies show engagement rates among online audiencesthere are well above the European average, and the tide [...]

Sue Hunt, Improve Digital, managing director, UK, explains that while innovative ideas and venture, plus eager VCs can enrich the industry, the downside is that such a pairing can result in a perception of need spreading confusion, and potentially restrict [...]

When it comes to programmatic the Germans love to talk a good game. At the recent d3con event in Berlin most panels had seven-to-eight people talking up their programmatic buying and selling strategies. That's a lot of noise to have [...]

Will Margiloff, IgnitionOne CEO, tackles one of the ‘fuzziest’ of the industry buzzwords: ‘Marketing automation’, and challenges readers to reconsider its definition. Our industry is drowning in buzzwords. This should come as no surprise to you if you have read any [...]

Native ad exchanges are a nascent sector in programmatic, with mobile specialists providing the next phase of growth in the specialism. ExchangeWire examines both the drivers of the trend, plus the (legitimate) reasons holding it back. Yahoo is the latest Silicon [...]

Irfon Watkins, CEO of online video firm Coull, discusses how integrating contextual adverts within premium publisher video content can safeguard against 'bot traffic' and 'click fraud' - issues that are rife in the digital advertising industry. YouTube announced recently that it [...]

Ciaran O’Kane, ExchangeWire global editor, reflects on how a ‘good’, or brand safe, internet can help advertisers and publishers reap the rewards of programmatic-buying, and tackles rampant inertia over click fraud, plus the lurking threats to the agency model status [...]

Lauren Wentzel, Admedo, marketing director, argues the correct application of programmatic advertising could be key to the SME sector being at the vanguard of the UK recovery, however it is thus far the domain of the corporate behemoths, this must [...]