Mobile continues to be a strong growth area for independent tech and trading companies - all of which will be discussed at this year's ATS event. Problems remain, however, around lack of transparency. With this in mind, Adbrain (staffed with a [...]

Video advertising is radically transforming how and where brands connect with audiences. It’s a transformation driven by consumer behaviour. People are now watching video, not just via the TV but on their tablets, smartphones as well as their computers, when they [...]

Stuart Colman is Managing Director, EMEA at Maxifier. What an incredible decade it’s been for Big Data. Back in 2003, Tacoda (remember them?) was still pre-AOL, AudienceScience (then RevenueScience) had just launched in the UK with the Financial Times, and [...]

Holding companies and their agencies do a lot of things very well (which explains the enormous number of awards they give to each other every year). Whether it’s amazingly creative, multi-faceted campaigns, expertly-timed tweets, or well-thought out advertising strategies – [...]

Salesforce has been on a M&A tear over the past 12-24 months in the enterprise marketing space. Having acquired Buddy Media for north of $700 million last year, it outbid rivals to buy email marketing provider, Exact Target, for [...]

Early hype, followed by disillusionment, was a familiar pattern for the software applications market, particularly the software as a service (SaaS) market, otherwise known as cloud computing. SaaS was originally focused on customer relationship management (CRM) before expanding out into content, [...]

As traditional agencies look to beef up their data and technology offering, it's clear that a big shift is happening at the big agency groups. Dwindling margins on media buying is forcing groups to think about how to capture higher-margin [...]

If personalisation works so well - why don't more brands use it effectively? Personalisation is hot property in digital marketing at the moment. The ability to present users with more relevant experiences in the purchase cycle resonates with advertisers and brands [...]

Robert Jackson is Managing Director at elisaDBI. 2013 has the potential to become the first year that data-driven business will be considered mainstream. Love it or hate it, the hype around Big Data has helped raise awareness of the benefits a [...]

Rob Jackson, MD, Elisa DBi and Scott Brinker, Co-Founder, ION Interative recently caught up to discuss how technology is broadly affecting marketing; the emergence of the marketing technologist; challenges facing companies concerning building a true technology and data-driven culture and [...]