Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced the newest iteration of its attentionPLAN® offering – the only attention planning tool which covers linear TV, CTV, Socials, YouTube, and other major digital platforms. Now equipped with Attention-Adjusted® [...]

IAB Europe, representing a diverse membership of thousands of digital marketing and advertising companies, media publishers, and independent third-party measurement firms, has released a policy paper outlining its position on the draft proposal for a European Media Freedom Act. The [...]

Ogury, der weltweit führende Anbieter von Personified Advertising, hat heute neue Funktionen seiner Technologie vorgestellt, mit denen Marken und Agenturen die Aufmerksamkeit, die ihrer Werbung gewidmet wird, auf Kampagnenebene messen können. Dafür sorgen Integrationen mit Adelaide Metrics und Lumen Research, [...]

Ogury, leader mondial de la publicité personnifiée, met désormais à disposition des marques et des agences média des outils de mesure de l'attention au niveau de leurs campagnes, grâce à des intégrations avec des acteurs de référence dans le domaine [...]

Ogury, líder mundial en publicidad personificada, ha presentado hoy nuevas capacidades que permiten a marcas y agencias disponer de métricas de medición de la atención a nivel de campaña, a través de integraciones con los líderes de la economía de [...]

Ogury, the global leader in personified advertising, today (June 1st, 2023) unveiled new capabilities providing brands and agencies with attention measurement metrics at the campaign level, through integrations with attention economy leaders Adelaide Metrics and Lumen Research. Attention is the evolution [...]

With ATS London 2023 now less than two weeks away, Edmund Mullins, director of inventory and partnerships, EMEA at StackAdapt, tells us about the current state of measurement, the importance of multi-channel campaigns, and the value of digital out of [...]

Teads, the global media platform, released the findings of its recent attention meta-analysis, which has further proven the practicality of attention as a new measurement metric, and underscored actionable ways for companies to leverage attention for improved brand lift and [...]

Samsung Ads Europe, the advertising division of Samsung Electronics, and DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (May 23rd, 2023) announce exceptional results from DV’s new CTV viewability measurement solution on Samsung TV Plus.  Samsung’s [...]

Advertising is nothing without an attentive audience. However, with consumers exposed to thousands of ads daily, securing this attention is becoming increasingly difficult. To address this challenge, today (May 18th, 2023) IAB Europe, the European-level association for the digital marketing [...]