Integral Ad Science, a global leader in digital media quality, published a case study conducted in partnership with Catalina, a leader in shopper intelligence that personalises the shopper journey.  The study aimed to understand how media quality influences return on [...]

LightBox TV, the ad tech company that’s solving fragmentation within the CTV sector, has today (November 22nd, 2022) announced it has secured £1 million in a joint funding round led by UK-based FirstPartyCapital and US-based AperiamVentures. Founded in London at the [...]

The current cost-of-living crisis is one that is being felt globally, with 85% of UK consumers believing that brands should cut marketing spend and reduce profits to combat the cost-of-living crisis. In response to this, leading programmatic advertising and data [...]

Epom, a leading ad tech company, has tackled an unprecedented 160 tasks to deliver the best-in-class user experience to their DSP customers. Several clients have already reported a reduced campaign launch time since the platform was updated. When it comes to [...]

On Thursday 21 July, the Q2 2022 IPA Bellwether report was released, and the findings are a reflection of an industry facing uncertain times. While total marketing budgets have stayed fairly resilient in the latest quarter, with net growth of 10.8%, [...]

In this exclusive byline, Matt White, vice president at Quantcast EMEA, explains why marketers should diversify their media mix and focus more keenly on the open internet. They say there are decades where nothing happens, and weeks where decades happen. Just [...]

Admix, the leading In-Play advertising platform that bridges the gap between gaming content and brands, today (13 October) release the findings of its major research study into video gaming’s emergence as the key media channel.  Gaming is a lucrative channel, where [...]

Following "significant" investment from private equity firm Apiary Capital LLP in August, ExchangeWire speaks to Ryan Kangisser, managing partner, strategy, at MediaSense to discuss how the funding will be used to scale the advisory group, along with how marketers can [...]

In this article written exclusively for ExchangeWire, William Hughes, Digital Media Account Director at HOME and The Wires Global 2021 judge, discusses data privacy from the strategic marketing standpoint. “The rain came down, the floods came, and the winds blew, and [...]

In today's daily news digest from ExchangeWire: Group Black launches with USD$75m (£54m) backing; Amazon demanding warrants from partners; and Retina raises USD$8m (£5.8m). Group Black launches with USD$75m (£54m) backing Group Black Inc., a collective of media companies with the shared [...]