DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (4th January 2023) announced that the company has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution. “Earning MRC [...]

Xaxis announces a partnership with Adelaide to transform programmatic media buying with the launch of a first-to-market solution that enables advertisers to transact using attention metrics.  With this partnership, advertisers can leverage Adelaide’s omnichannel attention metric, AU, to increase the transparency [...]

Total Media Solutions, the publisher-first technology company that helps publishers manage their revenue, and one of only nine Google-certified resellers globally, has announced the appointment of Tim Preston as VP sales and business development, EMEA to spearhead its growth in [...]

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, and in-Store Media, the leader in DOOH retail, announced their partnership in France. This new offering gives advertisers from all sectors the possibility of launching programmatic campaigns on 1,375 DOOH [...]

Next up in ExchangeWire's 2023 Predictions series is one of ad tech's hottest topics: Retail media. A market that has been a decade in the making, Retail media represents a completely untapped opportunity for the ad tech industry. How will [...]

In this exclusive Q&A, Heather Lloyd, head of product marketing at Nano Interactive, outlines why attention has come to the fore, the challenges surrounding how ad effectiveness is measured, and how using attention as a metric could evolve. How does the [...]

Royal Mail, the British multinational postal service and courier company, has appointed the7Stars, the UK’s largest independent media agency, to handle its UK media planning and buying following a competitive pitch handled by the Aperto Partnership. Havas Media Group was the [...]

AdsWizz Inc. announces an expansion of its relationship with Sonos, becoming the exclusive programmatic sales representative of Sonos Radio advertising inventory. This expansion of the parties' existing relationship builds on Sonos' current use of AdsWizz's campaign management, supply-side platform (SSP), [...]

Tappx, a leading global ad tech company, proudly announces the launch of Techsoulogy, a new corporate brand that unifies a broad portfolio of companies powering solutions for digital advertising, video content, mobile apps, and video gaming across mobile, desktop, and [...]

Hivestack, a world-leading, independent, programmatic digital out-of-home (DOOH) ad tech company, today (November 21st, 2022) announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out-of-home (OOH) sales, planning, measurement, and programmatic buying with its [...]