As digital advertising continues to expand within the APAC region, and attention flows increasingly towards emerging channels, efforts to preserve media quality must also be heightened. Ahead of ATS Singapore, Laura Quigley, SVP APAC, Integral Ad Science, discusses how this [...]

Today (August 1st, 2022), Talon Outdoor, a leading, independently-owned global out-of-home (OOH) media agency, has promoted Josko Grljevic to the role of group chief operations officer (COO), as part of the company’s ambitious and ongoing growth plans. Joining the company as [...]

On Thursday 21 July, the Q2 2022 IPA Bellwether report was released, and the findings are a reflection of an industry facing uncertain times. While total marketing budgets have stayed fairly resilient in the latest quarter, with net growth of 10.8%, [...]

Digital performance marketing agency, Tug, has announced the appointment of Daniel Capon as head of biddable media in the UK. Capon, who joins from media communications agency, Starcom, will oversee Tug’s paid media team in London to deliver data-led, highly [...]

Streaming service BritBox has worked with Total Media and Picnic to drive subscriptions via an entirely new mobile ad format called Clips. Inspired by the rise in popularity of mobile video content, the new format was used for the launch [...]

Hawk Platform, the fully multi-channel demand-side platform (DSP), announced a global partnership with Azerion’s proprietary SSP, Improve Digital. The collaboration with the digital entertainment and media platform will enable marketers to reach Azerion's audiences at scale, via impactful rich media [...]

  To support advertisers' needs during the busy back-to-school period, Equativ is offering turn-key, multi-publisher back-to-school themed auction packages focused on education, scholarship, family, and parenting segments. The objective is to offer media buyers effective contextual semantic targeting to guarantee easy [...]

Afin de répondre aux besoins des annonceurs en cette période de forte activité, Equativ propose des Auction Packages multi-éditeurs clés en main, sur le thème de la rentrée scolaire : éducation, bourses d'études, famille et parentalité par exemple. L'objectif est [...]

With the end of Google’s third-party cookies set to take place in 2023, companies are looking to digitally transform their offering and move to a first-party data revenue strategy, to protect themselves against major financial losses. As Google is the [...]

It’s been a busy start to the year for ad tech vendor, Adnami, which today (June 28th, 2022) announces new partnerships in France as part of its ongoing expansion across Europe. Recently, the company signed new partnerships with ad network [...]