NEW ID Selects Ad Platform Unruly as Preferred SSP for Global Monetisation
Global CTV platform NEW ID, a subsidiary of media group NEXT ENTERTAINMENT WORLD, today announced a global partnership with leading ad platform Unruly. NEW ID, which distributes premium South Korean entertainment content (K-Content) on connected TV (CTV) and over-the-top (OTT) platforms across Asia, Europe and the [...]
Inskin Media Partners with Right Thing.Media to Offer Effective, Brand-Safe Social Impact Advertising at Scale
Inskin Media, which specialises in high impact digital advertising, has partnered with Right Thing.Media (RT.M) to amplify brand campaigns with social impact messaging within Inskin’s brand-safe marketplace. Together, they deliver social high impact campaigns and positive social change via the power [...]
Verizon Media Announces Simon Wheeler as Senior Director of Content, Expanding Remit to Southeast Asia and India
Verizon Media has announced the promotion of Simon Wheeler to senior director of content following significant growth of Verizon Media’s Australian media brands. Under his new regional remit Wheeler will lead editorial strategy in English-language regions including Australia, India and Southeast [...]
Now Available to Global Brands — DoubleVerify’s Authentic Attention™ Powers Campaign Effectiveness
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic Attention™. DV Authentic Attention™ is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimise [...]
Sojern and Travlrr Partner to Help Destinations with Sustainable Video Production
Sojern, a leading provider of digital marketing solutions for travel, and Travlrr, Europe’s leading sustainable remote production company, have partnered to provide an integrated, high speed, digital offering for destinations and tourism brands globally. Travlrr, together with Sojern’s existing Video [...]
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