Conscious Media, the sustainable digital media partner for brands in the MENA region, announced an exclusive collaboration with Greenbids, a pioneering tech company established in 2022. Greenbids has developed cutting-edge technology leveraging machine learning (ML) and artificial intelligence (AI) to [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (May 22nd, 2024) announced a unique data collaboration with Adsquare, a leading global location intelligence platform. The new partnership makes PubMatic one of the first sell-side [...]

Yahoo’s annual industry-leading talent programme, Yahoo Academy, has concluded, closing with a competitive pitch-off event for Musicians Making A Difference (MMAD).   Thirty delegates from Australia and Singapore’s media and advertising industry responded to the pitch brief, ‘Make MMAD famous’, utilising the [...]

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (April 30th, 2024) announced the launch of its AI Academy. The Academy aims to develop understanding of AI in media, offering the opportunity to [...]

IPG Mediabrands, the media holding company within Interpublic Group announced today (April 25th, 2024) a new, global partnership with Adelaide, the leader in attention-based media quality measurement. The deal, brokered by performance marketing unit KINESSO, will provide all IPG Mediabrands [...]

Today, (April 23rd, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its second programmatic media owner partnership in mainland China. VIOOH has launched real-time trading across local programmatic DOOH (prDOOH) inventory in partnership with Beijing Top [...]

AlgoriX, an independent global media and technology company providing top-tier advertising technology solutions to publishers and advertisers, has promoted Frederic Liow as its new chief revenue and operations officer.  Liow, previously the company's senior vice president of revenue & growth, will [...]

Global sustaintech platform IMPACT+ today (April 11th, 2024) launched a new self-service solution that can help advertisers almost halve the greenhouse gas (GHG) emissions generated by their online video campaigns without making changes to their media planning.  The company’s new Creative [...]

StackAdapt, a leading multi-channel programmatic advertising platform, is thrilled to announce the launch of Arabic and Chinese language contextual advertising solutions, enabling advertisers to connect with audiences browsing Arabic and Chinese content across multiple media channels. Arabic Language Contextual Advertising Across [...]

MINT, the leader in Advertising Resource Management (ARM) enterprise-grade software, has announced the appointment of Christoph Kruse as global marketing director as it continues to focus on its market growth strategy in 2024. This announcement is part of a series of strategic [...]