ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: £416.2m digital revenues in 2015 for UK publishers; use of [...]

On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would introduce network-level ad blocking to all customers in the UK and Italy. Cue gasps and shaking of heads across Europe – [...]

The Internet of Things (IoT) is increasingly championed as an important enabler to improving customer experience and providing higher level of personalisation. Deploying and managing the technology, however, can prove challenging for brands in the region. Carl Nawagamuwa, Amobee's Southeast [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week's edition: Adbrain receives investment; Teads introduces vertical video ad format; AppNexus plans programmatic outstream video marketplace; Paul Childs joins Smadex; and Adsquare adds new [...]

Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the knowledge gaps and supply the skills and know-how to make the most of programmatic), Tuesday [16 February] saw the release [...]

With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for the 'Future of Mobile' panel event, chaired by Ciaran O’Kane, CEO ExchangeWire. Hosted by xAd and The Rubicon Project with [...]

We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies properly equipped to aid them in planning effective mobile campaigns? ExchangeWire spoke to leaders across [...]

A recent IAB survey of marketers in the UK revealed that 50% use programmatic for buying mobile inventory. However, programmatic advertising on mobile is one of the least understood mobile topics, with almost 45% of respondents reporting having no or [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck; Facebook adds mobile web to Audience Network; WPP's multi-billion ad spend on Google; Alliance between Rubicon Project and [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: January funding round for Coull; EU scrutinises big data; Publicis launches fund for startups; Google AMP is one month away; and new head of [...]