Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, dresse un bilan de l’adoption de son format propriétaire Header Ad par les éditeurs français. Seulement quatre mois après son lancement en collaboration avec M Publicité, [...]

In today's ExchangeWire news digest: Netflix protests the invasion of Ukraine by suspending its service in Russia; Samsung addresses claims its software throttles apps; and Disney+ announces plans to launch an ad-supported subscription offering.   Netflix suspends service in Russia International streaming platform, [...]

InGamePlay brand advertising platform, AdInMo, and on-device contextual intelligence platform NumberEight have announced their partnership to drive privacy-first personalisation for in-game advertising.  AdInMo’s InGamePlay brand advertising platform enables immersive brand experiences, where ads are seamlessly integrated directly into gameplay and do [...]

In-game advertising company Anzu has partnered with Roblox game development group Top Down Games to allow advertisers to run their campaigns within All Star Tower Defense, a hit experience on the Roblox platform, playable across mobile, PC, and console, which [...]

In this Q&A written exclusively for ExchangeWire, Steve Pereira, president of UK at Captify, discusses the growth of AVOD, BVOD, and SVOD in the UK, the challenges facing the advanced TV market, and the impact of new privacy regulations on [...]

InGamePlay brand advertising platform, AdInMo, and Apex Mobile Media, a leader in mobile in-app advertising, have announced a partnership to bring in-game advertising to the Canadian advertising ecosystem.  Apex Mobile Media launched APEX Gaming Network (AGN) in late 2021, a division dedicated [...]

Study by in-game advertising company Anzu.io reveals what UK gamers look like, what’s important to them, and what their attitudes are towards in-game advertising in 2022. Two-thirds of gamers in the UK say they would welcome more brands into their favourite [...]

Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of  Ossie Bayram as UK country director. In his role, Bayram aims to increase Ogury’s  position as the go-to mobile ad partner for all agencies [...]

LoopMe (‘the Company’), a leading brand-focused mobile advertising platform, today announced Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly USD$100m (£73.2m) for full year 2021, [...]

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, today released its Ad Trust & Safety API suite, a set of self-service APIs and SDKs that give app developers the ability [...]