Ogury, tra i leader mondiali nel mobile brand advertising fondato sulla tutela della privacy, ha collaborato con Lumen Research, tecnologia  leader nella misurazione dell'attenzione, per condurre uno studio congiunto con l’intento di misurare l'attenzione generata dai formati Ogury, sia su [...]

Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, s'est associé à Lumen Research, institut de recherche spécialisé dans la mesure de l'attention, pour mener une étude visant à mesurer l'attention générée par [...]

Ogury, el líder tecnológico mundial en mobile advertising que actúa como soporte premium para los anunciantes, se asoció con Lumen Research, el líder tecnológico en medición de atención, para realizar un estudio conjunto que mide la atención generada por sus [...]

Ogury, das global führende Technologieunternehmen für Mobile Advertising, das sich dem Datenschutz verschrieben hat, und Lumen Research, das führende Unternehmen im Bereich der Aufmerksamkeitsmessung, haben im Rahmen einer Studie miteinander kooperiert. Gemeinsam untersuchten sie den Grad an Aufmerksamkeit, der mit [...]

Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, dresse un bilan de l’adoption de son format propriétaire Header Ad par les éditeurs français. Seulement quatre mois après son lancement en collaboration avec M Publicité, [...]

In today's ExchangeWire news digest: Netflix protests the invasion of Ukraine by suspending its service in Russia; Samsung addresses claims its software throttles apps; and Disney+ announces plans to launch an ad-supported subscription offering.   Netflix suspends service in Russia International streaming platform, [...]

InGamePlay brand advertising platform, AdInMo, and on-device contextual intelligence platform NumberEight have announced their partnership to drive privacy-first personalisation for in-game advertising.  AdInMo’s InGamePlay brand advertising platform enables immersive brand experiences, where ads are seamlessly integrated directly into gameplay and do [...]

In-game advertising company Anzu has partnered with Roblox game development group Top Down Games to allow advertisers to run their campaigns within All Star Tower Defense, a hit experience on the Roblox platform, playable across mobile, PC, and console, which [...]

In this Q&A written exclusively for ExchangeWire, Steve Pereira, president of UK at Captify, discusses the growth of AVOD, BVOD, and SVOD in the UK, the challenges facing the advanced TV market, and the impact of new privacy regulations on [...]

InGamePlay brand advertising platform, AdInMo, and Apex Mobile Media, a leader in mobile in-app advertising, have announced a partnership to bring in-game advertising to the Canadian advertising ecosystem.  Apex Mobile Media launched APEX Gaming Network (AGN) in late 2021, a division dedicated [...]