Nine months after Anzu, the world’s most advanced in-game advertising company, added Comscore’s leading digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) score of 0.4% across all mobile in-game ad campaigns run [...]

Nine months after the successful launch of TopRoll® – their pioneering mobile video ad format offering fully viewable completion – Sublime, an Azerion company, strengthens their capabilities by making it available on self-service basis. Self-served TopRoll® is Sublime’s new solution aimed [...]

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, have announced its results for the quarter ended September 30, 2021. “The third quarter had some significant milestones for Taboola. It [...]

Bidstack is delighted to announce a new partnership with Wildlife Studios, creators of the world’s most popular mobile tennis game Tennis Clash, which will see them deliver unique branded experiences into the game. The activations will see brands featured across courts [...]

GameAnalytics, the analytics platform used by over 100,000 game developers, are proud to announce the launch of HyperBid - a powerful new mediation platform specifically engineered for mobile games publishers and developers. HyperBid is an entirely games-focused mediation platform created by [...]

Skyrise Intelligence, the leading audience targeting solution, today (10 November) announced a first-of-its-kind partnership with Sage + Archer. The programmatic Digital Out of Home and Mobile buying platform has become the first DSP to integrate Skyrise Intelligence audience targeting solutions. The [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (9 October) introduced the ad industry’s first ad fraud Supply Path Optimisation (SPO) technology, a powerful addition to Pixalate’s Analytics platform. The [...]

Today (9 November) AudioMob, the tech company that develops in-game audio ads bridging opportunities between audio and mobile, announce that they has successfully raised USD$14m (£10.3m) for their series A funding. The funding comes after the company opened their doors to [...]

Adverty have been granted their third patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a ground-breaking method for determining ad viewability and impressions within complex gaming environments. The multi-patented invention is one [...]

Integral Ad Science, a global leader in digital media quality, announced that they have been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the [...]