Whether your retail business is marketing online or from a physical location, your bottom line relies on one thing: shoppers. Both shopping facilities and shopping habits have shifted over the years; and you probably don't dress, talk, or behave in [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives Funding; Weve Launches Locate; Bitposter Adds New Buyers to OOH platform; and Survey of Native Ad Formats. Series A funding for [...]

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Unified Commerce Solutions Booming; A Third of Smartphone Users Will Pay Via Mobile in 2018; and Mobile Email Marketing Draws Level with Desktop as [...]

With overall digital ad spend reaching £10.89bn by the end of 2017, up 11% from 2016, according to eMarketer, the digital advertising market continues to show exceptional growth as marketers recognise digital’s unique ability to reach large audiences and connect [...]

Building strong relationships is always beneficial, and what better day to celebrate than the Random Acts of Kindness Day on 17 February? But before you cross the office to give your MD an unsolicited bear hug, a word of caution: [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA Clocks 250% Climb in Mobile Video Ads; AU Newspaper Readership Grows Cross-Platform; Isobar China Integrates for [...]

Alibaba Group is back in the spotlight this week with its move into another retail sector in China – this time, in home improvement and furnishing. The e-commerce giant said it was forking out ¥5.54bn (£625.91m) to acquire a 15% [...]

Telcos hold a wealth of high-quality data that can not only help mobile marketers better understand their audience, but also has the potential to be as valuable as those monopolised by Facebook and Google. Telecom data-as-a-service will see emerge as [...]

Commodity Marketers are a critical component to much of the world’s economy. The model is used to trade a wide range of assets – from a barrel of oil and a pound of coffee, to the value of an Apple [...]

Almost no time is ‘dead’ time for today’s connected consumer. Thanks to the ubiquitous mobile phone, wherever we are, we are always ‘on’. Here, Ian Reynolds, managing director, KBH On-Train Media (pictured below) explains to RetailTechNews how retailers can profit [...]