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  • BAT Influence Stifling Ad Tech Competition in China; AU TV Ads Hit £1.24bn

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: BAT Influence Stifling Ad Tech Competition in China; Alibaba to Grab 9.8% of Global Ad Revenue; AU [...]

  • Now & Next: Payment Solutions

    The recent pace of change in the payment solutions space has been rapid. From contactless payments, to mobile wallets, and now payment via QR codes, these advancements have led to talk of cashless societies. This edition of RetailTechNews’ Now & [...]

  • Ad Spend Grows for 17th Consecutive Quarter – The Industry Reacts

    UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published Wednesday (31st January). The latest data underpins preliminary figures, which show 2017 [...]

  • Google Chrome's Ad Blocker Is a Nudge to In-App Advertising

    Ad blocking is nothing new, but newer versions continuously being released continues the headaches for both advertisers and publishers. Writing exclusively for ExchangeWire, Noam Neumann (pictured below), VP technologies and data, Mobfox, talks about the silver lining for those publishers [...]

  • AB Testing Feature by Convertize; Fashion Sells Better on Mobile

    RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Convertize launches Autopilot for AB testing; Mobile shopping yields better sales; and Apple Business Chat. Convertize Goes Autopilot Conversion rate optimisation specialists Convertize promise [...]

  • Mobile Shopping to Overtake In-Store Shopping; China Spends the Most Online

    RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Mobile shopping to overtake in-store shopping; China spends the most online; and Booking apps driving last-minute booking traffic. Mobile Shopping to Overtake In-Store Shopping Mobile [...]

  • UK Viewability Figures Rise; Adform Applies Ads.txt Filtering

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability rates on the rise; Ads.txt filtering on Adform’s SSP; SpotX expands presence to Belgium; New members for MMA Germany; [...]

  • Amazon Go Finally Launches; Alexa Coming to Android & iOS

    RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon Go finally launches; Alexa coming to Android and iOS; and Amazon [...]

  • Now & Next: Header Bidding

    Given the frequency of panel discussions and industry articles on the topic, you could be forgiven for thinking header bidding has just been tipped to be the next big thing in ad tech. However, the reality is that this is [...]

  • Nielsen bringt Digital Ad Ratings für Youtube Mobile nach Europa; YOC startet programmatische Plattform

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nielsens Digital Ad Ratings für Youtube Mobile auch in Deutschland; YOC startet VIS.X-Plattform; Inskin ist JICWEBS-zertifiziert; und Fünf Fragen an Jochen Schlosser, Adform. Nielsen [...]