Ad blocking is nothing new, but newer versions continuously being released continues the headaches for both advertisers and publishers. Writing exclusively for ExchangeWire, Noam Neumann (pictured below), VP technologies and data, Mobfox, talks about the silver lining for those publishers [...]

RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Convertize launches Autopilot for AB testing; Mobile shopping yields better sales; and Apple Business Chat. Convertize Goes Autopilot Conversion rate optimisation specialists Convertize promise [...]

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Mobile shopping to overtake in-store shopping; China spends the most online; and Booking apps driving last-minute booking traffic. Mobile Shopping to Overtake In-Store Shopping Mobile [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability rates on the rise; Ads.txt filtering on Adform’s SSP; SpotX expands presence to Belgium; New members for MMA Germany; [...]

RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon Go finally launches; Alexa coming to Android and iOS; and Amazon [...]

Given the frequency of panel discussions and industry articles on the topic, you could be forgiven for thinking header bidding has just been tipped to be the next big thing in ad tech. However, the reality is that this is [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nielsens Digital Ad Ratings für Youtube Mobile auch in Deutschland; YOC startet VIS.X-Plattform; Inskin ist JICWEBS-zertifiziert; und Fünf Fragen an Jochen Schlosser, Adform. Nielsen [...]

RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Virtual Dash Buttons roll-out to third parties; Amazon purchases Blink to enhance [...]

Marketing budgets grew at the slowest rate in nearly two years in the final quarter of 2017, reveals the Q4 2017 IPA Bellwether Report released this Wednesday (17 January). Although growth in marketing budgets is maintained, uncertainty and cost pressures [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Digital channels to power ad spend growth; Mobile payments still looking to [...]