Turkey isn't a market you often hear or speak of when it comes to ad tech, but according to Hulya Altunbas (pictured below), CFO, ReklamStore, it's a market that is full of opportunities and is experiencing significant growth. Here, Altunbas speaks with [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Wego.com goes mobile native in APAC; Tremor Video looks to fill ad tech gap in NZ; Dentsu [...]

The global ad industry is plagued by a big misconception at the moment: the idea that there’s a huge difference between buying and selling inventory programmatically on mobile versus desktop. But, according to Fyber’s co-founder and COO Janis Zech, and [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile drives UK ad spend; RTB media auction volume rises 217%; [...]

The ad blocking discussion has become white noise to many across the digital industry, with accusations of there being too much talk, but not enough action. ExchangeWire spoke with Adam Gilsenan (pictured below), former head of trading at The Daily [...]

Yesterday (26 April) analysts forecast the first ever quarterly decline in iPhone sales on a year-over-year basis. Overall expectations for Apple (NASDAQ:AAPL) earnings were bleak. Analysts' predictions were realised - and stock fell by 8%. This quarter marks Apple's first quarterly sales [...]

There seems to be endless debate around the topic of viewability, a buzzword that has been bouncing around the media echo chamber for some time. As attention shifts from desktop to mobile, this topic continues to plague many marketers and [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves GDPR; House of Lords comments on new regulations; TabMo receives funding; Partnership between Unruly and The Trade Desk; and Eyeota [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Telstra unveils online video platforms; MediaMath brings training programme to APAC; Datalicious sets up APAC HQ; Dentsu [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad blockers on the rise in the UK; Half of [...]