Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new research examining the adoption of Apple's iCloud private relay, a technology designed to protect iCloud+ users' privacy by obfuscating their [...]

Ahead of ATS Singapore 2022, Lashanne Phang, senior director, mobile at PubMatic, writes about how ad targeting on mobile has fared over the year since Apple's changes to IDFA in this exclusive article. Google recently decided to push back their deprecation [...]

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the July 2022 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app. The rankings [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released its July 2022 Connected TV (CTV) Ad Fraud Series update to reveal the 30 most-"spoofed" Roku and Amazon Fire TV apps — [...]

In this exclusive interview ahead of ATS Singapore 2022, Adele Wieser, regional managing director, APAC at Index Exchange, discusses the importance and prominence of programmatic, mobile, and CTV in Southeast Asia, and the impact that the deprecation of third-party cookies [...]

Integral Ad Science a leader in digital media quality, today (July 28th, 2022) announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile [...]

ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a unique UK partnership with leading mobile data intelligence company, Skyrise. Skyrise helps advertisers, agencies, and media owners to make more informed media choices by providing [...]

The UK’s largest independent media agency, the7stars, has revealed how it is using mobile phone data from Skyrise to win new business based on being transparent, open and privacy-first. Using Skyrise's unique data set based on 20 million mobile phone users, [...]

In today's ExchangeWire news digest: the CMA review their decision to block Meta's acquisition of Giphy; Apple face a lawsuit accusing them of abusing their dominance in the digital payments market; and more advertisers bring agency work in-house.   CMA to reconsider [...]

Streaming service BritBox has worked with Total Media and Picnic to drive subscriptions via an entirely new mobile ad format called Clips. Inspired by the rise in popularity of mobile video content, the new format was used for the launch [...]