TheViewPoint, a SaaS video ad monetisation platform for CTV/ OTT publishers, has partnered with Firework, the leading short video web story platform for digital publishers, businesses, and media buyers, to assist in ad monetisation of Firework’s inventory. This partnership will enable [...]

InMobi, a leading provider of marketing and monetisation technologies, today announced the debut of InMobi Telco, a new suite of offerings that enable mobile operators to deliver and monetise compelling content assets, improve their subscribers’ experience and grow their businesses. Already adopted [...]

Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world's leading Commerce Media Platform, today announced financial results for the second quarter ended June 30, 2021 that exceeded the Company's quarterly guidance. Second Quarter 2021 Financial Highlights The following table [...]

InMobi, a global technology, media and marketing solutions provider reaching billions of people around the world, today announced that InMobi Exchange is now offering in-app header bidding across substantially all major mediation platforms, including AppLovin MAX, Amazon Transparent Ad Marketplace, Fyber FairBid, Google Open Bidding, ironSource and MoPub Advanced [...]

Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV,  shared results of premium video, CTV and curated media spend on its platform for Q2 2021, which saw significant increases. In the busy quarter, Xandr debuted first-of-its-kind technology, [...]

TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has teamed up with Caracol TV, one of Colombia’s most popular national television networks, to provide the broadcaster with the retrofitting opportunities of the OTT advertising. Caracol TV is a well-established [...]

Writing exclusively for ExchangeWire, Alexander Qvitzau Lund, director of ad operations & ad technologies at Upday, and judging panel member for The Wires Global 2021, provides an insight into how the publisher adapted their monetisation strategy to the age of [...]

Verve Group, a privacy-first omnichannel ad platform, today announced the acquisition of Smaato through a subsidiary of its parent company Media and Games Invest SE (MGI). The transaction places Smaato at an enterprise value of USD $170m (£122.6m). The acquisition [...]

Xandr today announces the renewal of a global contract with Microsoft which sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of successful partnership. Microsoft is extending its use of Xandr’s sell-side [...]

TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has partnered with DMR (Digital Media Rights), one of the world’s largest content aggregators, distributors, and channel publishers, to amplify ad monetisation of the DMR’s inventory. DMR has premium video [...]