Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetisation strategy when delivering ads to mobile apps and games. The partnership enables Smaato’s wide range [...]

Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome’s [...]

Placements.io, a leader in revenue and billing management for media companies, is announcing a new client partnership with Blavity, Inc., the media tech company and home to the largest network of brands specifically serving multicultural millennials. Blavity, Inc. selected Placements.io [...]

Premium digital technology company PubMatic today announced its expanded partnership and global integration with LiveRamp® (NYSE: RAMP). LiveRamp’s neutral, pseudonymous, people-based identifier will be available in Identity Hub, PubMatic’s Prebid-based identity management solution. Identity Hub is quickly becoming the market [...]

Permutive – the publisher-focussed data management platform – today announces it has raised USD $18.5m (£14.7m) Series B funding, led by Octopus Ventures with participation from EQT Ventures and earlier investors. The company, which works with global publishers, tripled revenue [...]

Independent ad monetisation platform Smart AdServer has joined forces with other ad tech players to organise the "Summer Adtech Virtual Event", an alternative online festival, open and accessible to everyone from June 29 to July 1, 2020. While many major events [...]

Video ad tech company Unruly, part of Tremor International, today (28 May) announces the appointment of former Oath and AOL Managing Director, Alex Khan, to the position of UK managing director. Following the acquisition of Unruly by Tremor International in January [...]

Picnic Media, the user-first ad marketplace that transforms the way publishers monetise their AMP inventory, continues their growth by appointing Alex Taylor as partnerships director. Alex has the remit to develop Picnic into the leading AMP monetisation solution through growing [...]

Lotame, the world’s leading unstacked data solutions company, today (18th May) announced the launch of Lotame Panorama, a suite of data enrichment solutions that use first-, second- and third-party data to create and analyse addressable audiences across the cookie-challenged web [...]

Video discovery company Primis has announced an upgrade in their monetisation, now giving publishers an Out of the Box RTB tech capability. Up until now, publishers could only connect to the SSPs or Exchanges with their own seat, through Primis, via [...]