Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games [...]

MGID, the global pioneer in native advertising, today announced its partnership with RealClear Media Group (RCMG), the trusted, go-to source for news that matters. RCMG will implement MGID’s content recommendation solution across its entire portfolio of properties worldwide to provide its readers with [...]

MGID, a global pioneer in native advertising, announced today their  partnership with RTB House, a trusted MarTech company offering sophisticated retargeting solutions that drive digital advertising campaigns’ performance. This collaboration will grant RTB House’s advertising partners access to over 850 million [...]

MGID, the global pioneer in native advertising, yesterday (24th August) announced it has signed a deal with Opera Ads, one of the world’s major browser providers and leader in AI-driven content delivery. Through the deal, MGID will provide advertisers with access to [...]

MGID, the global pioneer in native advertising, today announced it has signed a global deal with Microsoft to provide native advertising across its news properties, including MSN. The agreement signals MGID’s commitment to working with news aggregators that are responsible [...]

PubNative, as part of Verve Group, has recently switched its data processing and compute workloads to Google Cloud Platform. Cloud computing holds an important position in the ad tech environment and can easily become the bottleneck in regards to network [...]

In this exclusive article for ExchangeWire, Nickolas Rekeda (pictured below), CMO at MGID, explains how native advertising can offer brands the safety they're looking for. Brand safety is a growing concern across APAC, but the solution may be simpler than you [...]

In this exclusive interview with ExchangeWire, Mick Loizou (pictured below), senior director, product marketing, international at Verizon Media, discusses the benefits of a implementing native advertising strategy, how such approaches can be tailored, and upcoming technologies set to bolster native [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global martech market hits USD$121.5bn (£94.6bn); AI measures emotional response to advertising; Verizon Media accelerates premium native supply [...]

IAB UK & PwC Digital AdSpend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance; mediasmart Partners with TripleLift for Further Native Advertising Capabilities; GroupM’s Candice Odhams to [...]