ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand Safety Study Reveals Carelessness of Marketers; Sublime Skinz Expands European operations; mediasmart & Brave Partner; Additional Funding for Drawbridge; and Partnership [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by OpenX Now Generally Available; Adjust Expands to India; Further Expansion for adsquare in U.S.; Triton Digital Integrates with Tru Optik; [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want Benefits from Data Sharing; Video Is Key to App Install Success; Seven West Media Integrates Lotame DMP & Telaria SSP; [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Eastern Europe Is Biggest Growth Market for Mobile Advertising; AppNexus Acquired by AT&T; Eyeo Launches AI-Powered Ad Block Detector; Ligatus Has Entered [...]

Data-driven personalisation is the key to conversion – yet most consumers continue to complain about being targeted with irrelevant ads. So, how can brands tailor and target their campaigns successfully to create a better customer experience? John Nardone (pictured below), CEO, Flashtalking, [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pubvendors.json & Mobile In-App Specifications Released by IAB Tech Lab; AppLift Co-operates with Gamewheel; dataxu & Grapeshot integrate; OOH Partnership Between Broadsign [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publisher Revenues Increased by 5.6% in 2017; PubMatic & Sizmek Join Forces for Supply Path Optimisation; Ligatus Partners with Le Monde; European [...]

As advertisers and publishers strive to understand the value of context, in the wake of quality and brand-safety concerns, does programmatic native advertising hold the answer? Ahead of his participation in a panel discussion at ATS Madrid, on the topic [...]

Industry veteran Lee Gibson (pictured below) recently joined native advertising specialists Adyoulike, fronting the company as UK MD. ExchangeWire took the opportunity to discuss with Gibson native's share of the advertising market, brand safety in the context of native, and [...]