In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indian publisher to invest £68.44m in martech platform; Myanmar establishes ad agencies group; Glispa opens Singapore office [...]

Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends, and provide predictions for the future of advertising and marketing technology. This feature [...]

There’s no doubting the sharply growing value of native advertising, with the global market expected to reach USD$59.35bn (£40.88bn) in 2018. The question is how the market is shifting to take advantage of how we go online and expect those [...]

Native has opened an exciting new space in advertising. As the appetite for traditional advertising have been continuously decreasing for a few years, Native looks to be 'the new black' on which agencies, brands, and publishers are keen to position [...]

Advertisers are striving for increased viewability across their digital advertising campaigns, but is this the right approach? ExchangeWire speak with Paul Lowrey, strategy director, Collective, who thinks it’s great that ad viewability has risen; but when it comes to driving [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys StickyADS.tv; DoubleClick Goes Native; JICWEBS tackles ad fraud; New UK GM for Adform; and Rocket Fuel appoints international MD. StickyADS.tv Acquired by Comcast Comcast [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Content marketing spend continues to increase; More ad spend on original [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most APAC consumers will consider ad blockers; China brands to spend more on digital; Indian online publisher [...]

Content recommendations across the web suffer from a bad reputation. A quick glance across popular publisher sites sees users bombarded with content recommendations ranging from 'Shopping Tricks That Retailers Don't Want You to Find Out About' to '50 Celebrities with [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Wego.com goes mobile native in APAC; Tremor Video looks to fill ad tech gap in NZ; Dentsu [...]