ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Smart becomes 100% ads.txt-compliant; MNI Targeted Media launches attribution platform; engage:BDR lists on ASX; Smaato study shows doubling of mobile video ad [...]

ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: LKQD acquired by Nexstar; Smaato integrates with Moat for in-app viewability measurement; Viant Media and IRI partner; dataxu launches Open AI for [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Triton Digital integrates with MediaMath; Adelphic and DoubleVerify partner; Acxiom and 4INFO partner; Dentsu acquires Oxyma; Affinio raises Series B; and Swrve [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: DigiTrust consortium continues to grow; Sizmek and Tapad partner; Triton Digital integrates with AudioTrade; Sojern acquires Adphorus; Drawbridge integrates with The Trade [...]

The US Hispanic market continues to grow, and is a prime audience for advertisers to be able to reach. Yet, there are still challenges in reaching this niche customer base at scale, and tap into the true value of this [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: AppNexus launches programmable DSP; PubMatic cleans up the ecosystem with fraud-free program; The Trade Desk partners with Pinsight Media; Videology reports Advanced [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Nielsen launches person-level TV DMP; Vistar launches private marketplace for DOOH; Adform partners with Hivestock; Sizmek partners with industry partners for viewability [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: AdBrain assets acquired by The Trade Desk; Neustar and J.D. Power partner; Grapeshot integrates with MediaMath; Sharethrough and Adobe Advertising Cloud integrate; [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Forensiq release a new algorithm; QuanticMind launches a new shopping solution; ActionIQ raises USD$30m; Cuebiq partners with Drawbridge; Cedato launches supply path [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: ContentAI added to Marketo product suite; New CTO at OpenX; Horizon Media launches Audience Mapping Platform; Trade Associations ask CBA to improve [...]